首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
While many companies are spending more money on sales promotion than on media advertising, it is difficult to say just what pe
While many companies are spending more money on sales promotion than on media advertising, it is difficult to say just what pe
admin
2017-04-23
57
问题
While many companies are spending more money on sales
promotion than on media advertising, it is difficult to say just what
percentage of a firm’ s overall promotional budget should be
allocated to advertise versus consumer- and trade-oriented【M1】______
promotions. This relocation depends on a number of factors,【M2】______
including the specific promotional objectives of the campaign, the
market and competitive situation, and the brand’s stage in its life
cycle.
Consider, for example, what allocation of the promotional【M3】______
budget may vary according to a brand’s stage in the product life
cycle. In the introductory stage, a large amount of the budget may
be allocated to sales promotion techniques such as sampling and
couponing to induce trial. In the growth stage, moreover,【M4】______
promotional dollars may be used primarily for advertising to stress
brand differences and keep the brand name in competitors’ minds.【M5】______
When a brand moves to the maturity stage, advertising is primarily
a reminder to keep consumers aware the brand. Consumer-oriented【M6】______
sales promotions such as coupons, price-offs, premiums, and
bonus packs may be needed periodically to maintain consumer
loyalty, attract new users, and protect against competition.
Trade-oriented promotions needed to maintain shelf space and【M7】______
accommodate retailers’ demands for better margins as long as【M8】______
encourage them to promote the brand. A study on the synergistic
effects of advertising and promotion examined a brand in the
mature phase of its life cycle and has found that 80 percent of its【M9】______
sales at this stage was due to sales promotions. When a brand【M10】______
enters the decline stage of the product life cycle, most of the
promotional support will probably be removed and expenditures
on sales promotion are unlikely.
【M10】
选项
答案
was一were
解析
语法错误。此处考查的是主谓一致。百分比作主语时,谓语动词的单复数形式要视百分比后面所接的名词而定,此处名词是sales(销售量).应该用复数,再结合上下文的时态,即此处应该改为were。
转载请注明原文地址:https://www.kaotiyun.com/show/XMzK777K
0
专业英语八级
相关试题推荐
Whatismoredifficultforstudentswhenlearningtocomplain?
Whatismoredifficultforstudentswhenlearningtocomplain?
Whatismoredifficultforstudentswhenlearningtocomplain?
WhichofthefollowingbroadcastingcompaniesbelongstoAustralia?
WhichofthefollowingbroadcastingcompaniesbelongstotheUnitedStates?
AmongthecompanieswhichruntheBritishradioandtelevision,whichistheoldestandthemostpopularone?
Thereisnohappinessexceptaswetakeonlife-engagingdifficulties.
Americansfinditdifficulttoengageinanyactivityforpurepleasure.Wehavetohaveahigheraim—apurpose—foreverymome
Americansfinditdifficulttoengageinanyactivityforpurepleasure.Wehavetohaveahigheraim—apurpose—foreverymome
随机试题
下列哪一种情况下,可观察到颈静脉搏动
下列哪一项不是吸烟产生的主要有害物质
平均温度低于-5℃的地区,建筑物外墙在室内地坪以下的地面,需加铺50~70mm聚苯板,其构造作用是什么?
某公司发行的股票,预计第一年支付的股利为每股2.2元,估计股利年增长率为2%,预期最低报酬率为10%,则该股票的价值为()元。
房地产市场中,需求者购置房地产时通常有不同的目的和设想,因而需求具有()
场所恐惧症主要表现为对某些特定环境的恐惧,如高处、广场、客观环境和拥挤的公共场所等,常以自发性惊恐发作开始,然后产生预期焦虑和回避行为,进而出现条件化的形成。一些临床研究表明,场所恐惧症患者常伴有惊恐发作。然而,有专家认为最初一次惊恐发作是场所恐惧症起病的
【2014.四川】德、智、体、美、劳是受教育者全面发展的基本构成。()
你是一名民警,帮助一位残疾人买了票,别人说你利用职权插队,你怎么处理?
英文缩写ISP指的是()。
Thesechildrenlookedverynervousand_______whentheywereonsuchabigstageforthefirsttime.
最新回复
(
0
)