首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
While many companies are spending more money on sales promotion than on media advertising, it is difficult to say just what pe
While many companies are spending more money on sales promotion than on media advertising, it is difficult to say just what pe
admin
2017-04-23
56
问题
While many companies are spending more money on sales
promotion than on media advertising, it is difficult to say just what
percentage of a firm’ s overall promotional budget should be
allocated to advertise versus consumer- and trade-oriented【M1】______
promotions. This relocation depends on a number of factors,【M2】______
including the specific promotional objectives of the campaign, the
market and competitive situation, and the brand’s stage in its life
cycle.
Consider, for example, what allocation of the promotional【M3】______
budget may vary according to a brand’s stage in the product life
cycle. In the introductory stage, a large amount of the budget may
be allocated to sales promotion techniques such as sampling and
couponing to induce trial. In the growth stage, moreover,【M4】______
promotional dollars may be used primarily for advertising to stress
brand differences and keep the brand name in competitors’ minds.【M5】______
When a brand moves to the maturity stage, advertising is primarily
a reminder to keep consumers aware the brand. Consumer-oriented【M6】______
sales promotions such as coupons, price-offs, premiums, and
bonus packs may be needed periodically to maintain consumer
loyalty, attract new users, and protect against competition.
Trade-oriented promotions needed to maintain shelf space and【M7】______
accommodate retailers’ demands for better margins as long as【M8】______
encourage them to promote the brand. A study on the synergistic
effects of advertising and promotion examined a brand in the
mature phase of its life cycle and has found that 80 percent of its【M9】______
sales at this stage was due to sales promotions. When a brand【M10】______
enters the decline stage of the product life cycle, most of the
promotional support will probably be removed and expenditures
on sales promotion are unlikely.
【M10】
选项
答案
was一were
解析
语法错误。此处考查的是主谓一致。百分比作主语时,谓语动词的单复数形式要视百分比后面所接的名词而定,此处名词是sales(销售量).应该用复数,再结合上下文的时态,即此处应该改为were。
转载请注明原文地址:https://www.kaotiyun.com/show/XMzK777K
0
专业英语八级
相关试题推荐
Whatismoredifficultforstudentswhenlearningtocomplain?
Whatismoredifficultforstudentswhenlearningtocomplain?
ThefollowingaspectsareonlinepromotionsEXCEPT______.
Thereisnohappinessexceptaswetakeonlife-engagingdifficulties.
Therulesofthegameareanarbitraryimpositionofdifficulty.
Theartofpleasingisaverynecessaryonetopossess;butaverydifficultonetoacquire.Itcanhardlybereducedtorules;
Americansfinditdifficulttoengageinanyactivityforpurepleasure.Wehavetohaveahigheraim—apurpose—foreverymome
Americansfinditdifficulttoengageinanyactivityforpurepleasure.Wehavetohaveahigheraim—apurpose—foreverymome
随机试题
代表被保险人购买保险,从保险人处取得佣金的保险中介人是()
判断休克患者微循环状况较可靠的依据是
A、正中关系错B、义齿固位差C、前牙咬切功能差D、下颌隆突处压痛E、说话及大开口的义齿脱落基托边缘需缓冲的是
在建筑材料的吸声种类中,( )主要吸中高频声。
城市燃气、热力管道工程施工过程中,在管道上开孔时,开孔不应开在焊缝上且开孔的边缘距焊缝之间的距离应大于()mm。
物流系统是由运输、仓储、包装、装卸搬运、配送、流通加工、物流信息等各环节所组成的,这些环节也称为物流的子系统。()
简述艾里克森人格发展理论。
统筹区域发展,促进区域协调发展,是我国经济社会发展的一个重点原则,坚持这一原则有利于()(2013年多选)
WhenthreeFloridaboyswerediagnosedashavingAIDS,theirbarberrefusedtocuttheirhairandtheirhousewasburneddownby
Whyisitsodifficulttofallasleepwhenyouareovertired?Thereisnooneanswerthat【C1】______toeveryindividual.Butman
最新回复
(
0
)