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  3. What is important when...? Attracting clients - Package - Advertisement - -

What is important when...? Attracting clients - Package - Advertisement - -

admin2016-09-23  26
问题 What is important when...?
Attracting clients
- Package
- Advertisement
-
-
选项
答案First and foremost, package is one of the most important factors when you manage to attract clients. Package catches clients’ eyes by its delicate outer image, appropriate packing materials and smart profile, and is always used to get clients’ recognition to a product. Furthermore, it’s also important to attract customer’s attraction by advertising. A new product may easily build up its image and brand awareness in consumers’ mind by impressive advertising design or logo. Last but not least, price is also a key factor when it comes to attracting customers. It seems that lower prices always have a strong appeal to some consumers.
解析     本题需要发言的主题是“吸引客户”。根据已有的要点1“Package包装”，可以联想到包装是能否成功吸引客户的关键。根据已有的要点2“Advertisement广告”，可以联想到这是促销(promote)的必要步骤。我们还可以补充一些回答的要点，例如，Price，价格有助于客户最终决定是否购买商品；再如，Promotion，促销活动可以提升产品的销量(boost the sales)。
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本试题收录于： BEC中级口语题库BEC商务英语分类
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