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  3. What Do Women Game Designers Want? Denise Fulton spent much of her childhood playing computer games. And the fascination con

What Do Women Game Designers Want? Denise Fulton spent much of her childhood playing computer games. And the fascination con

admin2013-07-11  58
问题                     What Do Women Game Designers Want?
    Denise Fulton spent much of her childhood playing computer games. And the fascination continued into her adult years. So it is not surprising that today Ms. Fulton,34, is an executive producer in a video game company in Austin, Tex, where she is overseeing the next installment in the popular Deus Ex series. The surprising part is how rare Ms. Fulton is. Behind the computer screen, as in front of it, video games are a man’s world.
    Informal estimates put the percentage of women in the industry at around 10 percent, and even then, most tend to be in jobs in customer service, marketing and quality assurance. Relatively few women work as game designers and producers, and even fewer are programmers. "It’s not so much that women look at the industry and discard the idea," said Sheri Graner Ray, a senior game designer at Sony Online Entertainment. "It’s that the game industry just never even comes up on their radar."
    The reason has to do with a truism about the computer game industry. Those who work in the industry tend to enter their jobs as enthusiastic gamers. And playing video games, especially those loaded with graphic violence, has been a male pursuit. According to the NPD Group, a market research firm based in New York, some 81 percent of video-game players are male. "It’s a chicken-or-egg thing," said Ms. Fulton, who sees a lot of resumes in her job, almost all from men. "If more women were playing games, they might get interested in games as a medium and might choose to pursue that as a career. But it’s still labeled as boy thing."
    Now, though, manufacturers are starting to think about making games that are more appealing to women, like the Sims, a role-playing game that is viewed as one of the most popular games among women. "Women do not play games because the games that are out there are designed for men," said Elizabeth Sweedyk, an assistant professor of computer science at Harvey Mudd College in Claremont, California.
    Manufacturers understand there is a huge untapped portion of the market " They’ve realized they have to appeal to women," said David Riley, senior manager at NPD. And as more games are marketed to, and played by, girls and women, more women eventually may end up choosing a career in the industry.
    For Ms. Fulton, one of the things that appealed to her about designing the new Deus Ex game is that players are given the option of a less violent version. As a producer, she said, she is drawn to work on games that draw a wider audience. "I definitely want to continue to work on titles that are more than the standard, violence-based, shoot-and-kill play style," she said.
    But the reality of her job at Ion Storm, she added, demands that she maximize the potential success of the (game) titles she works on. "I can encourage the development of features that might have a broader appeal, but ultimately need to fulfill the expectations of publisher and market," she said.
In the author’s eyes,______.
选项 A、the gaming industry was very male-oriented
B、men are more avid for adventures than women
C、there is a lack of role models for women in the game industry
D、only women in the gaming industry are trying to change the current situation
答案A
解析 本题考查作者观点。第一段末句提到，无论是做幕后工作还是在电脑前玩游戏，电子游戏都是男性的世界。因此[A]项是作者观点。第三段第二、三句提到，在游戏行业工作的人往往是殷切的游戏爱好者(enthusiastic gamers)。充斥着暴力画面的游戏，一直都是男性的追求(male pursuit)。由此我们只能看出男性在游戏选择上的倾向，并不能说明他们喜欢冒险。排除[B]项。[C]项文中未提，而且丹尼斯·富尔顿就是被当作游戏领域中少有的女性成功人士而提到的。第五段首句提到，制造商知道还有巨大的未开发的市场，他们已经认识到必须吸引女性。可见，不只是女性在努力改变，排除[D]项。
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