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  3. Public relations is management function that creates, develops, and carries out policies and programs to influence public opinio

Public relations is management function that creates, develops, and carries out policies and programs to influence public opinio

admin2022-07-19  60
问题     Public relations is management function that creates, develops, and carries out policies and programs to influence public opinion or public reaction about an idea, a product, or an organization. The field of public relations has become an important part of the economic, social and political pattern of life in many nations. That field includes advertising, promotional activities, and press contact. Public relations also exists at the same time in business with marketing and merchandising to create the climate in which all selling functions occur.
    Public relations activities in the modern world help institutions to cope successfully with many problems, to build prestige for an individual or a group, to promote products, and to win elections. The majority of public relations workers are staff employees working within a corporate or institutional framework. Others operate in public relations counseling firms.
    In industry, public relations personnel keeps management informed of changes in the opinions of various publics (that is, the groups of people whose support is needed): employees, stockholders, customers, suppliers, dealers, the community, and the government. These professionals counsel management as to the impact of any action or lack of action on the behavior of the target audiences. Once an organizational decision has been made, the public relations person has the task of communicating this information to the public using methods that promote understanding, and desired behavior. For example, a hospital merger, an industrial plant closing, or the introduction of a new product all require public relations planning and skill.
    Public relations activities are a major part of the political affairs in many nations. Politicians seeking office, government agencies seeking acceptance and cooperation, officials seeking support for their policies, and foreign governments seeking aid and allies abroad all make extensive use of counseling services provided by public relations specialists.
    Public relations also plays an important role in the entertainment industry. The theater, motion pictures, sports, restaurants, and individuals all use public relations services to increase their business or add to their image. Other public relations clients are educational, social service and charitable institutions, trade unions, religious groups, and professional societies.
    The successful public relations practitioner is a specialist in communication arts and persuasion. Specialized skills are required to handle public opinion research, media relations, direct mail activities, institutional advertising, publications, film and video production, and special events. Public relations services are so far virtually unused in many developing nations, but they are likely to be a future government concern.
What can be inferred from the last two paragraphs?
选项 A、Public relations plays an important role in the entertainment industry.
B、All practitioners in public relations are good at persuasion.
C、Public relations is mainly popular in advanced countries.
D、Public relations has not been heard of in developing countries.
答案C
解析 推理判断题。A项在第五段第一句中明确提出，不是推断出来的，故A项不符合题意。最后一段第一句指出：成功的“public relation practitioner”应该是善于说服别人、善于沟通的专家，但这并不说明所有行业的“public relation practitioner”都善于说服别人，故B项不正确最后一段最后一句指出：到目前为止，公共关系服务在很多发展中国家没有被实际应用，但并不是说所有发展中国家都没听说过公共关系，故无法推断出选项D，但根据最后一段最后一句可推断C项正确。
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