首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Americanize the restaurants. B、Increase its advertising coverage to the rich. C、Focus its niche market on Sunday evening meal.
A、Americanize the restaurants. B、Increase its advertising coverage to the rich. C、Focus its niche market on Sunday evening meal.
admin
2011-01-10
62
问题
Twenty percent of McDonald’s fast-food sales are outside the United States. One areas in which McDonald’s is expanding successfully is Brazil, where 30 million to 40 million middle class people, most living in densely packed cities, provide a concentrated market for a fast-food chain.
There wasn’t much difference between Brazilian and American McDonald’s. The restaurants looked alike. The menu was more or less the same. A white paper bag, with yellow lettering, exactly like the take-out bags used in American McDonald’s, carded several messages about how Brazilians could bring McDonald’s into their lives. However, it seemed McDonald’s Brazilian ad campaign was missing some important points about how fast-food should be marketed in a culture that values large, leisurely lunches.
Brazilians prefer their main meal at midday, often eating at a leisurely pace with business associates. Many firms serve ample lunches to their employees. Other workers take advantages of a two-hour lunch break to go home to eat with the spouse and children. Nor did it make much sense to suggest that children should eat hamburgers for lunch, since most kids attend school for half-day sessions and have lunch at home. The homes of Brazilians who can afford McDonald’s products have cooks and maids to do many of the things that fast-food restaurants do in the United States. The suggestion that McDonald’s products be eaten "while watching your favorite television program" is culturally appropriate, because Brazilians watch TV a lot. However, Brazil’s consuming classes can ask the cook to make a snack when feeling hungry. Indeed much televiewing occurs during the light dinner served when the husband gets home from the office.
Most appropriate to the Brazilian life style was the suggestion to enjoy McDonald’s "on the cook’s day off". Throughout Brazil, Sunday is that day. The Sunday pattern for middle-class families is a trip to the beach, liters of beer, a full midday meal around 3 p.m., and a light evening snack. McDonald’s has found its niche in the Sunday evening meal, when families flock to the fast food restaurant, and it is to this market that its advertising is now appropriately geared.
Questions:
23.Which group of Brazilians are targeted by McDonald’s in Brazil?
24.Which statement is true about the comparison between McDonald’s in United States and Brazil?
25.Which of the following is NOT true about Brazilians?
26.According to the talk. what is McDonald’s supposed to do next?
选项
A、Americanize the restaurants.
B、Increase its advertising coverage to the rich.
C、Focus its niche market on Sunday evening meal.
D、Explore its potential market among teenagers.
答案
C
解析
转载请注明原文地址:https://www.kaotiyun.com/show/VQcO777K
本试题收录于:
NAETI中级口译笔试题库外语翻译证书(NAETI)分类
0
NAETI中级口译笔试
外语翻译证书(NAETI)
相关试题推荐
An"epigram"isusuallydescriedasabrightorwittythoughtthatisterselyandingeniouslyexpressed.
Psychologistshaveerrantlymountedanoffensiveagainstwhattheydescribeasnastinesstowardstudentsbyeducators.
I______youthatthegoodswillbedeliverednextweek.
Inthesecondhalfofeachyear,manypowerfulstormsareborninthetropicalAtlanticandCaribbeanseas.Of【C1】______,onlya
Failuretofollowtheclubrules______himfromthevolleyballteam.
IntheUnitedStatesandinmanyothercountriesaroundtheworld,therearefourmainwaysforpeopletobe【C1】______aboutdeve
Anepigramisusuallydefinedbeingabrightorwittythoughtthatisterselyandingeniouslyexpressed.
TheheadoftheMuseumwas______andletusactuallyexaminetheancientmanuscripts.
Itisknowntoallthatchildreninthisregionhavestrong______toswimminginsummerbecauseofthehotweather.
下面你将听到一段关于中国教育状况的介绍。中国人历来重视教育,实施“独生子女”政策后尤为如此。中国家庭的平均教育支出约占其收入的15%,而据中国社会调查所的一项研究成果显示,有43%的家庭都设立了专门账户,用来支付孩子的教育费用。近年来,
随机试题
A.急性前壁心肌梗死B.陈旧性前壁心肌梗死C.室壁瘤D.急性心肌炎E.急性心包炎患者男性,20岁,感冒后突发胸痛,心电图显示全导联低电压,Ⅰ、Ⅱ、Ⅲ、aVF、V1~V6导联ST段上抬0.1~0.2mV,应考虑为
定位诊断时应高度重视病人
男,20岁,右胸撞伤后疼痛,呼吸20次/分,脉搏85次/分,胸廓挤压征阳性,X线胸片示右肺压缩5%。目前针对该病例最恰当的处理是
在空间高度较大的中庭内采用上送风方式时,宜选用以下哪种送风口?
部门对应折旧科目(见下表)。
2016年3月1日,A公司与B公司签订了一份写字楼建造合同,合同总价款为60000万元,建造期限2年,B公司于开工时预付20%的合同价款。该建造合同的结果能够可靠估计,A公司采用累计实际发生合同成本占合同预计总成本的比例确定完工进度。资料一:A公司
变奏曲是用变奏的手法发展一个主题,使主题能得到多方面表现的一种乐曲。
对当前和今后一个时期推进政治体制改革、加快政治建设作出的部署是
Thelevelofeconomicandindustrialdevelopmentenjoyedbyastateaffectstheforeignpolicygoalsitcanpursue.(46)Asagen
Atransportlayerprotocolusuallyhasseveralresponsibilities.Oneistocreateaprocess-to-processcommunication;UDPuses(7
最新回复
(
0
)