2. 外语
  3. Reebok executives do not like to hear their stylish athletic shoes called footwear for yuppies. They contend that Reebok shoes a

Reebok executives do not like to hear their stylish athletic shoes called footwear for yuppies. They contend that Reebok shoes a

admin2010-01-10  47
问题 Reebok executives do not like to hear their stylish athletic shoes called footwear for yuppies. They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of 【B1】______  Still, despite its emphasis on new markets, Reebok plans few changes in the up market retailing network that helped push sales to ＄1 billion annually, 【B2】______ . Reebok shoes, which are priced from ＄ 27 to ＄85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that 【B3】______ . In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors and the number of shoes supplied to stores, partly out of necessity. At times the unexpected demand for Reebok’s exceeded supply, 【B4】______ . These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, 【B5】______ . Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, 【B6】______ , when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores.
A. and the company could barely keep up with orders from the dealers it already had
B. which should attract new and varied groups of customers
C. consumers judge the quality of the brand by the quality of its distribution
D. ahead of all other sports shoe marketers
E. Reebok hopes to avoid the distribution problems Nike came across several years ago
F. Reebok shoes are available in about five thousand retail stores in the United States
G. which is not popular with teenagers any more
H. Nike thinks that they have made a wrong decision
【B1】______
选项
答案B
解析
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