2. 财经
  3. Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods a

Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods a

admin2015-05-10  42
问题     Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labor, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost 20 percent more.
    And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.
    Advertising does more for the material benefit of the community than any other force I can think of.
    There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.
    If its message were confined merely to information—and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the color of a shirt is subtly persuasive—advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.
The author deems that the well-known TV personality is______.
选项 A、very precise in passing his judgment on advertising
B、interested in nothing but the buyers’ attention
C、correct in telling the difference between persuasion and information
D、obviously partial in his views on advertising
答案D
解析 细节题。本题问作者认为电视名人如何。关键词是TV personality，本题关键要体会作者在评论电视名人观点时的用词。电视名人的观点在第四段第二句，他反对广告，认为广告的目的在于劝说而不在于提供信息。第三、四句中，作者提出了自己的观点：“他做出的区分过于细微。当然，广告力求去说服人。”这表明作者不同意电视名人的观点。由此可知，D项“对广告的看法明显有偏见”为正确答案。
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