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  3. The Luxury Consumes One feature of newfound wealth in the developing world has been the embrace of Western luxury labels. Bu

The Luxury Consumes One feature of newfound wealth in the developing world has been the embrace of Western luxury labels. Bu

admin2013-01-10  61
问题                         The Luxury Consumes
    One feature of newfound wealth in the developing world has been the embrace of Western luxury labels. But since the global economy fell apart, the rich classes have cooled their spending on Chanel handbags and Gucci shoes. That doesn’t mean they’ve given up luxury fashion altogether. They are turning to smaller, local designers who are using the market depression to develep homemade luxury brands and compete with Armani by providing high-quality luxury products at a fraction of the price.
    In India, the crisis has translated into an unexpected opportunity for Manish Arora and Rajesh Pratap Singh, two of the country’s most talented designers. Both translate aspects of Indian culture and taste into unique contemporary collections, combining Indian color sense and decoration with strict Western tailoring. Their pieces have global appeal but also speak specitically to Indian customers. For as little as $350, Indian shoppers can purchase a dress at either designer’s main store in Mumbai, indulging their inner pursuit of fashion without feeling guilty. "Indian designers have been sensitive to market conditions and have adjusted both their product and prices, allowing customers to have a sense of getting a good bargain even at the top end." Says luxury retail consultant Sabina Chopra.
    These markets all share certain traits: cheap, highly skilled craft labor; interest in abundant color and ornament; and a new class of millionaires still discovering the pleasures of distince cosumption. Their consumers are dilighted to buy a statement piece by one of their own designers for a third of the price of a comparable Western creation. It goes beyond savings; there’s an element of pride at work, too. No longer content to simply contribute cheap labor for Western articles, they’re developing luxury in their own image. This sense of power is the start of a shift that promises to transform the luxury business into a truly globalized (全球化的) marketplace. Today, Western brands are learning to exist together with local brands in foreign markets. Tomorrow, they’re likely to face serious competition from these upstarts(后起之秀) on their home range of London, Milan, Paris or New York.
Why do the customers feel delighted after buying a statement piece?
选项 A、Because it only costs a third of a comparable product in western countries.
B、Because it is very cheap and has perfect quality.
C、Because they can feel proud of their designers and countries.
D、Because it can lead to both savings and a sense of pride.
答案D
解析 事实细节题。由题干关键词statement piece定位到第三段第二句可知，这些顾客购买了设计师的个性单品会很开心，一来是因为省钱，只需要用买外国品牌三分这一的钱就可以买到当地奢侈品牌，二来是心中充满了自豪感。[D]“因为这既可以省钱，还可以带来自豪感”与文意相符，故为答案。[A]“因为只需要花费买西方品牌三分之一的钱”，这只是其中一部分原因，故排除；[B]“因为它很便宜，而且质量又无可挑剔”，从第三句可知，省钱、质量好不是主要原因，故排除；[C]“因为他们能从此为自己的设计师和国家感到骄傲”，这也是一部分原因，故排除。
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