首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will hear a part of a radio programme on business topics. The presenter is talking about a company called Fast-Save. As
You will hear a part of a radio programme on business topics. The presenter is talking about a company called Fast-Save. As
admin
2016-11-25
65
问题
You will hear a part of a radio programme on business topics. The presenter is talking about a company called Fast-Save.
As you listen, for questions 1-12, complete the notes using up to three words or a number.
You will hear the recording twice.
FAST-SAVE LIMITED
The company history
【L1】Fast-Save’s original name was______.
【L2】In 1970, it took over some_____
【L3】In______, it introduced more than 200 off-price products.
【L4】Fast-Save’s advertising slogan was______.
Present situation
【L5】Problems have arisen because competitors have______Fast-Save.
【L6】This has led to a considerable fall in its______.
【L7】However, it still has substantial______.
【L8】It continues to be able to employ the______.
The company’s future
【L9】It is taking steps to change its______.
【L10】It has decided that current customers are more interested in buying______.
【L11】Fast-Save will be altering the______it keeps in its shops.
【L12】A key advantage for Fast-Save is that it has reliable______.
【L12】
You will hear a part of a radio programme on business topics. The presenter is talking about a company called Fast-Save.
As you listen, for questions 1-12, complete the notes using up to three words or a number.
You will hear the recording twice.
You now have 45 seconds to read through the questions.
[pause]
Now listen, and complete the notes.
[pause]
Woman: Now we move onto a new series where we look at companies in trouble and how they intend to turn themselves round.
Everybody is familiar with the budget supermarket chain, Fast-Save. They began business in 1959 as Valued Foods Limited, but to give themselves a more modern image, adopted the name Fast-Save in 1965. The chain went public in 1970 and with this new injection of capital began to buy a rival’s stores and converted them into Fast-Save outlets.
There was a major innovation in 1992 when they launched a range of over 200 special bargain products. Because they produced these themselves costs were substantially reduced. They launched the range through a huge advertising campaign with the catch phrase "why pay more?" This was enormously successful and quickly forced Fast-Save’s competitors to respond by introducing their own versions of similar shopping deals.
And it is precisely because rivals have imitated it that Fast-Save is in a certain amount of trouble.
With others competing successfully in the same market, Fast-Save’s share price has dropped sharply. As a direct result of this, it is just announced it is closing 107 of its 979 stores.
Despite the inevitable job loss this would cause, the company still has considerable assets which will enable it to survive. Its stock market value remains a healthy £ 497 million. It has a reasonably stable workforce whose wages keep pace with the rest of the industry. It still attracts the best executives due to its competitive salaries: and it offers good prospects for advancement with its training courses which are attended by more than 1,000 potential managers a year.
So in spite of a bad year, Fast-Save is now looking to the future and it has a major change in corporate culture. It is closing some of its older stores because it wants to create a new image.
Basically, it is planning to take itself off market as it recognises the modern supermarket customer seeks high quality products rather than cheap food. These changes will mean redesigning many of the stores, changing much of its stock and amass the investment in marketing and advertising.
Fast-Save has a distinctive advantage over some of its competitors in that it has solid financial banking. It is partially owned by the finance house Golden Mathews which is based in Australia but deals with Fast-Save through its branches in Singapore.
All in all, it seems the company is looking at a rosier future, but we have to wait and see. We will keep you informed of its progress.
选项
答案
FINANCIAL BANKING
解析
转载请注明原文地址:https://www.kaotiyun.com/show/UIKd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whomostlikelyistalking?
A、 B、 C、 CThesecondspeakerthinkstomorrowwon’tbeagooddayforthebeachbecausethefirstspeakersa
A、 B、 C、 D、 C图片中桥横跨在江面上,人们在船上划桨,由此可以联想到river,water,bridge,boat,people,oar,row等几个单词。(A)选项中的pickup是指接送。人们
A、 B、 C、 CSheonlyreadsbusinessmagazinesanswerswhichmagazinesdoessheread.Choice(A)usestheword
Whatkindofpeopleareattendingtheseminar?
A、 B、 C、 CBecauseusuallystatesareasonthatanswersawhyquestion.Choice(A)usesshirtbutdoesnotanswerw
Whatisthesubjectoftheworkshop?
Whatisthesubjectoftheshow?
Askingquestions征询
随机试题
试述我国目前面临的主要就业问题。
________,顾龙门而不见。
某患儿,6岁。突发高热,体温40℃,心率110次/分,血压150/90mmHg,频发惊厥,瞳孔大小不等。家属诉6小时前曾误食变质食物,该病人最可能的诊断为()
食管癌的早期症状是
背景:某公司中标一栋24层住宅楼,甲乙双方根据《建设工程施工合同(示范文本)》GF—2017—0201签订施工承包合同。项目实施过程中发生如下事件:事件一:公司委派另一处于后期收尾阶段项目的项目经理兼任该项目的项目经理。由于项目经理较忙,责成项目总工程
()要做遵纪守法的表率,支持会计人员依法开展工作。
出版社经营的决策过程包括()等步骤。
子网划分的作用是什么?
下列技术中属于以空间换时间的是()。Ⅰ.SPOOLing技术Ⅱ.虚拟存储技术Ⅲ.缓冲技术Ⅳ.通道技术
下列选项中,不属于数据模型所描述的内容的是()。
最新回复
(
0
)