首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Massachusetts. B、Texas. C、California. D、Connecticut. C浏览选项可知,本题与美国州名有关。根据短文可知,California(又称Golden State)率先抵制不属实的环保声明,故答案为[C]。
A、Massachusetts. B、Texas. C、California. D、Connecticut. C浏览选项可知,本题与美国州名有关。根据短文可知,California(又称Golden State)率先抵制不属实的环保声明,故答案为[C]。
admin
2012-05-28
78
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, the first wave suffered from rough and poorly-conceived marketing efforts. Many advertisers embraced a genuine concern for the envi-
ronment. But consumers realized that some companies made false claims and exploited the movement, using such ambiguous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". According to the state’s court, "California seeks to guard against potentially inaccurate claims or ecological boost about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, during which environmental concern is part of the mainstream, too.
Questions 29 to 32 are based on the passage you have just heard.
29. What was the problem with green advertisements in early times?
30. What was the response by consumers to the early green advertisements?
31. What is said about advertisements after the first wave?
32. Which state took the lead in guarding inaccurate environmental claims?
选项
A、Massachusetts.
B、Texas.
C、California.
D、Connecticut.
答案
C
解析
浏览选项可知,本题与美国州名有关。根据短文可知,California(又称Golden State)率先抵制不属实的环保声明,故答案为[C]。
转载请注明原文地址:https://www.kaotiyun.com/show/U0E7777K
0
大学英语六级
相关试题推荐
A、Sheknewwherethegoodswereinthesupermarket.B、Sheaskedotherstotakehertotherightplace.C、Shemanagedtofindthe
Everylivingthinghaswhatscientistscallabiologicalclockthatcontrolsbehavior.Ittellsplantswhento【C1】______flowers
TheDemocraticandRepublicanpartiesarethelargestandmostcompetitiveorganizationsintheAmericancommunity.Americansal
Accordingtoamuch-reportedsurveycarriedoutin2002,Britainthenhad4.3millionclosed-circuittelevisioncameras(CCTV)--
A、Sheisdeterminednottogetinvolvedasothers.B、Sheisworriedmoreaboutherstudythananythingelse.C、Sheisalittlea
A、Returnhisbookstothelibrary.B、Takeanap.C、Studyforatest.D、Goswimming.D推断题。男士在最后一句中提到I’mgoingtodropmybooksof
A、Helpherpreparethepresentation.B、Giveherextratimetofinishthereport.C、Givehersomeadviceondoingthereport.D、H
Inthepasthundredyearsamillionpeoplehavediedinearthquakes,anothermillionhavebeenkilledby【B1】______andtornadoes
Larrycouldn’t______hissatisfactionatseeinghiscompetitorgooutofbusiness.
Thechangingimageofthefamilyontelevisionprovides______(洞悉社会对家庭的态度的转变)
随机试题
荧光色素呈橙红色荧光的是
以下处方书写不正确的是()。
根据《物权法》规定,下列登记不属于不动产物权登记类型的是()。
金融租赁公司是指经中国银行业监督管理委员会批准,以经营()租赁业务为主的非银行金融机构。
硅酸盐水泥的最低强度等级是()。
出境旅游档案保存期最少为3年,其他旅游档案保存期最少为2年。()
金孔雀温泉旅游度假村是目前华东地区占地面积最广的园林式温泉理疗度假胜地。()
给定程序中,函数fun的功能是:计算形参x所指数组中N个数的平均值(规定所有数均为正数),将所指数组中小于平均值的数据移至数组的前部,大于等于平均值的数据移至x所指数组的后部,平均值作为函数值返回,在主函数中输出平均值和移动后的数据。例如,有10
Shemanagedtosave______shecouldoutofherwagestohelpherbrother.
Theindexofindustrialproduction_____lastyear.
最新回复
(
0
)