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  3. The often criticized child of the industrial age, advertising has grown as society has become more industrialized and, therefore

The often criticized child of the industrial age, advertising has grown as society has become more industrialized and, therefore

admin2009-05-28  59
问题     The often criticized child of the industrial age, advertising has grown as society has become more industrialized and, therefore, more commercialized. No modem industry or company can survive without advertising; it is the vital link between the producer and the customer. If advertising were abolished(废止), as many people have suggested it should be, the public and the companies that advertise would suffer a considerable loss.
    Most people think of television as an inexpensive source of entertainment. Television’s primary purpose, however; is not to provide an entertainment service except in the case of government owned networks. It exists in order to promote products for companies. If the television industry did not receive income from advertising, watching television would be at least as expensive as going to the movies.
    Like television, many magazines and newspapers exist primarily to sell products. In some cases, the stories, pictures, and editorials(社论) simply attract people to buy a particular product. Once a person begins to read, there is no escaping the advertising.
    Advertising not only pays for, or helps pay for, much of the mass media; it also provides the consumer with news from industry. This news functions first to influence the buyer to choose one product over another. It also informs people of new products that are important in their lives, for example, the development of salt-free butter for heart patients, or the development of tires(轮胎) that prevent skidding(打滑) on wet pavement(路面；人行道).
    Advertising does not usually increase the total number of products sold; however, it does help determine which company sells more of which products. Its main function is to relay(转播) news from the manufacturer to the consumer. Since this is a necessary service, advertising will remain a part of everyday fife and a part of every company’s budget.
选项 A、People think highly of advertising.
B、People criticize advertising.
C、Some people welcome advertising while others don’t.
D、There are more criticisms of advertising than praises.
答案C
解析 第一段第三句表明一些人建议废止广告，但如果这样一来，另一些做广告的公众和公司会遭受巨大损失。
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