2. 考研
  3. Millions of dollars often depend on the choice of which commercial to use in launching a new product. So you show the commercial

Millions of dollars often depend on the choice of which commercial to use in launching a new product. So you show the commercial

admin2010-09-06  66
问题     Millions of dollars often depend on the choice of which commercial to use in launching a new product. So you show the commercials to a (1)_____ of typical consumers and ask their opinion. The answers you get can sometimes lead you into a big (2)_____. Respondents may lie just to be polite.
    Now some companies and major advertising (3)_____ have been hiring voice detectives who test your normal voice and then record you on tape (4)_____ commenting on a product. A computer analyzes the degree and direction of change (5)_____ normal. One kind of divergence of pitch means the subject (6)_____  Another kind means he was really enthusiastic. In a testing of two commercials (7)_____ children, they were, vocally, about equally (8)_____ of both, but the computer reported their emotional (9)_____ in the two was totally different.
    Most major commercials are sent for resting-to theaters (10)_____ with various electronic measuring devices. People regarded as (11)_____ are brought in off the street. Viewers can push buttons to (12)_____ whether they are interested or bored.
    Newspaper and magazine groups became intensely interested in testing their ads for a product (13)_____ TV ads for the same product. They were interested because the main (14)_____ of evidence shows that people (15)_____ a lot more mental activity when they read (16)_____ when they sit in front of the TV set. TV began to be (17)_____ "a low-involvement" (18)_____. It is contended that low involvement means that there is less (19)_____ that the ad message will be (20)_____.

Notes: commercial广告。pitch音调
选项 A、opportunity
B、scope
C、chance
D、capacity
答案C
解析 词义搭配。chance意为"机会，可能性"，本句中chance意指"可能性"，作抽象名词用，相当于possibility，后接同位语从句。opportunity机遇，不合题意。scope范围；capacity容量，能力，均不能入选。
转载请注明原文地址:https://www.kaotiyun.com/show/T744777K
0

考研英语一

相关试题推荐
随机试题
最新回复(0)