首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The most noticeable trend among today’s media companies is vertical integration — an attempt to control several related aspects
The most noticeable trend among today’s media companies is vertical integration — an attempt to control several related aspects
admin
2013-01-22
91
问题
The most noticeable trend among today’s media companies is vertical integration — an attempt to control several related aspects of the media business at once, each part helping the other. Besides publishing magazines and books, Time Warner, for example, owns Home Box Office (HBO), Warner movie studios, various cable TV systems throughout the United States and CNN as well. The Japanese company Matsushita owns MCA Records and Universal Studios and manufactures broadcast production equipment
To describe the financial status’ of today’s media is also to talk about acquisitions. The media are buying and selling each other in unprecedented numbers and forming media groups to position themselves in the marketplace to maintain’ and increase their profits. In 1986, the first time a broadcast network had been sold, two networks were sold that year — ABC and NBC.
Media acquisitions have skyrocketed since 1980 for two reasons. The first is that most big corporations today are publicly traded companies, which means that their stock is traded; on one of the nation’s stock exchanges. This makes acquisitions relatively easy.
A media company that wants to buy a publicly owned company can buy that company’s stock when the stock becomes available. The open availability of stock in these companies means that anybody with enough money can invest in the American media industries, which is exactly how Rupert Murdoch joined the media business.
The second reason for the increase in media alliances is that beginning in 1980, the Federal Communications Commission (FCC) gradually deregulated the broadcast media. Before 1980, for example, the FCC allowed one company to own only five TV stations, five AM radio stations, and five FM radio stations; companies also were required to hold onto a station for three years before the station could be sold. The post-1980 FCC eliminated the three-year rule and raised the number of broadcast holdings allowed for one owner. This trend of media acquisitions is continuing throughout the 1990s, as changing technology expands the market for media products.
The issue of media ownership is important If only a few corporations direct the media industries in this country, the outlets for differing politioal viewpoints and innovative ideas Could be limited.
What do Time Warner and Matsushita have in common?
选项
A、They both belong to Rupert Murdoch.
B、They are both big American media corporations.
C、They are both outlets of differing viewpoints and innovative ideas.
D、They both own several different but related media businesses.
答案
D
解析
文章第一段讲到:“除了出版杂志和书刊外,时代华纳兄弟娱乐公司还拥有HBO、华纳电影工作室、遍布美国的各种有线电视网以及CNN;日本公司Matsushita拥有MCA Records公司和Uni-versal Studios公司,它还生产广播影视设备”。根据文章第一句话,当今的传媒公司最值得注意的趋势就是纵向综合。可见,这两家公司都拥有好几家不同的传媒公司。所以D项正确,它们都拥有好几家不同但是相关的传媒公司。
转载请注明原文地址:https://www.kaotiyun.com/show/Rz1O777K
0
考博英语
相关试题推荐
Humansshouldnotdeveloptheireconomyatthe_____oftheecologicalenvironment.
(51)Beingangryincreasestheriskofinjury,especiallyamongmen,newresearchsays.Theresearchersgathereddataonmor
MarkMoore,directoroftheNorthwestWeather,warnedskiersofthedeadlyavalanchesthathave______themountainsofWashington
Walkingthroughmytrainyesterday,staggeringfrommyseattothebuffetandback,IcountedfivepeoplereadingHarryPottern
Several______forglobalwarminghavebeensuggestedbyclimateresearchers.
The____familyinChinesecitiesnowspendsmoremoneyonhousingthanbefore.
Youradvicewouldbe_____valuabletohim,whoisnowatalossastowhattodofirst.
Thewaypeopleholdtothebeliefthatafun-filled,painfreelifeequalshappinessactuallyreducestheirchancesofeverattai
ThearomaofchocolateperfumestheairoftheRued’AssasinParis.EnteringChristianConstant’sstate-of-the-artboutique,yo
Therearegreatcareersinwhichtheincreasingemphasisisonspecialization.Youfindthesecareersinengineering,inproduct
随机试题
如动画所示,机动车通过铁路道口的做法是正确的。
患者,女,32岁。因劳力性心慌、气急3年,体检确诊为风湿性心脏瓣膜病,超声心动图显示二尖瓣瓣膜轻度增厚,开放呈鱼嘴状,瓣口面积0.8cm2,腱索稍增粗,其他瓣膜正常。心电图表现应为
药学技术人员在取得执业药师资格证书后,欲从事执业药师执业活动。关于其应履行的程序和要求的说法,正确的有
(2008年)闭口热力系统与开口热力系统的区别在于()。
依据施工合同示范文本的规定,()造成工期延误,经工程师确认后工期可以相应顺延。
对于依法必须招标的工程建设项目,排名第一的中标候选人(),招标人可以确定排名第二的中标候选人为中标人。
以下属于个人汽车贷款审查和审批环节的主要风险点的是()。
蒙古包里若有病人,便在包前门的右侧缚一条绳子,把绳子的一头埋在地下,表明主人不能待客,来访者就不应进门。()
Theterme-commercereferstoallcommercialtransactionsconductedovertheInternet,includingtransactionsbyconsumersandb
Lookatthefollowingnamesofpeopleororganisations(Questions33-36)andthelistofopinionsbelow.Matcheachnamewithth
最新回复
(
0
)