首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
admin
2015-08-29
84
问题
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are【C1】______a trick.
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’【C2】______to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are【C3】______at fractions.
Consumers often struggle to realise,【C4】______, that a 50% increase in【C5】______is the same as a 33% discount in price. They【C6】______assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a【C7】______pack than when it carried an equivalent discount.
This numerical blind【C8】______remains even when the deal【C9】______favours the discounted product In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%【C10】______the price. The discount is【C11】______the better proposition, but the experiment shows the supposedly clever students viewed them as【C12】______.
Marketing types can draw lessons【C13】______just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more【C14】______to talk about the number of extra miles per gallon it does,【C15】______the equivalent percentage fall in fuel【C16】______.
There may be lessons for officials who【C17】______prices too. Even well-educated shoppers are easily【C18】______. Sending everyone back to school for maths seems out of the question.【C19】______more prominently displayed unit prices in shops and advertisements would be a great【C20】______.
【C16】
选项
A、prices
B、consumption
C、supply
D、charges
答案
B
解析
前半句说到每加仑油可以多跑多少公里,因此这里与燃油消耗有关,故B项consumption“消耗”正确。
转载请注明原文地址:https://www.kaotiyun.com/show/RszZ777K
0
考研英语一
相关试题推荐
【F1】ManyjournalismcriticshaverecentlyarguedthatAmericanjournalismisundergoingaprofoundchangebecauseitnowregular
"Ifwewanttobecomeastrongeconomyagain,thebestthingwecandoishaveaneducatedworkforce."FewwouldobjecttoU.S.
Ifthetechnologicalrevolutioncontinuestohaveitseffects,therewillbefewerandfewerjobsavailable,particularlytosc
Ifthetechnologicalrevolutioncontinuestohaveitseffects,therewillbefewerandfewerjobsavailable,particularlytosc
Inthecurrentimmigrationwave,somethingmarkedlydifferentishappeninghereinthemiddleofthegreatAmerican"meltingpot
Humansareuniqueintheextenttowhichtheycanreflectonthemselvesandothers.Humansareableto【C1】______.tothinkinab
Thoughhardlyasunwelcomeasdeathortaxes,collegeentranceexamsarejustasinevitableandalmostasdreadedbyhighschool
Youaregoingtoreadalistofheadingsandatextabouttherelationshipbetweenwomenandbusiness.Choosethemostsuitable
Youaregoingtoreadalistofheadingsandatextabouttherelationshipbetweenwomenandbusiness.Choosethemostsuitable
AmandatorytraceabilitysystemintheUnitedStateswouldhelpimprovethesafetyoffood,suchasproduce,ahealthofficialt
随机试题
下列属于植物化学物的是
男性,25岁,体健。主诉:牙龈自动出血伴牙龈疼痛,腐败性口臭5天。若确诊为急性坏死性龈炎最有价值的辅助检查是
根据《期货公司监督管理办法》,期货公司应当按照()的原则,建立并完善公司治理。
资产负债表中,资产项目是按照资产的()排列的。
下列应当在验资报告说明段中予以说明的事项有()。
新疆的地貌可以概括为“三山夹两盆”:北面是阿尔泰山,南面是昆仑山,天山横贯中部。()
下列属于公安刑事司法基本原则的有( )。
微时代的媒介技术革新与融合改变和重塑着人们的审美感知方式,传统艺术审美活动的固有流程与秩序几乎被颠覆,艺术的鉴赏,只需通过手指在智能手机上简单的点击或滑动即可实现。艺术接受的场所,不再局限于美术馆、博物馆、剧院或影院等传统艺术空间,而是扩大至移动网络信号覆
【S1】【S7】
MEMOTo:KatherineAnderson,ManagerFrom:StephenBlack,SalesDepartmentDate:19November,2017Subject:Resig
最新回复
(
0
)