2. 外语
  3. The producers of instant coffee found their product strongly resisted in the market places in spite of their products’ manifest

The producers of instant coffee found their product strongly resisted in the market places in spite of their products’ manifest

admin2010-07-19  53
问题    The producers of instant coffee found their product strongly resisted in
the market places in spite of their products’ manifest advantages. However,         【M1】______.
the advertising expenditure for instant coffee was far greater than which for       【M2】______.
regular coffee. Efforts were made to find the cause of the consumers’ seemingly
reasonable resistance to the product. The reason given by most people  【M3】______.
were dislike of the taste. The producers suspected that there might be deeper       【M4】______.
reasons, however.  This confirmed by one of motivation research’s classic【M5】______.
studies, one often cited in the trade. Mason Haire of the University of California,
constructed two shopping lists that were identical except from one item. 【M6】______.
There were six items common to both lists with the brands or amounts  
specify. The seventh item, in fifth place on both lists, read Maxwell House         【M7】______.
coffee on one list and Nestle Instant Coffee on other. One list was given to        【M8】______.
each one in a group of fifty women, and the other list to those in another
group of the same size. The women were asked to study their lists and then
to describe, as far they could, the kind of women (personality and character)       【M9】______.
who would draw up that shopping list. Nearly half of those who had received
the list including instant coffee was described a housewife who was lazy and a      【M10】______.
poor planner. On the other hand, only one woman in the other group described
the housewife, who had included regular coffee on her list, as lazy.
【M3】
选项
答案reasonable改成unreasonable
解析 语义衔接错误。此句意为：(生产商们)努力想找出消费者对这种产品似乎不可理喻的抗拒的原因。根据前面两句陈述速溶咖啡的优点及投入的广告费用可推知；它被抵制似乎是不可思议的(seemingly unreasonable)，而非理所当然的(reasonable)。
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