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  3. Whatever happened to the death of newspaper? A year ago the end seemed near. The recession threatened to remove the advertising

Whatever happened to the death of newspaper? A year ago the end seemed near. The recession threatened to remove the advertising

admin2012-03-27  157
问题     Whatever happened to the death of newspaper? A year ago the end seemed near. The recession threatened to remove the advertising and readers that had not already fled to the internet. Newspapers like the San Francisco Chronicle were chronicling their own doom. America’s Federal Trade commission launched a round of talks about how to save newspapers. Should they become charitable corporations? Should the state subsidize them? It will hold another meeting soon. But the discussions now seem out of date.
   In much of the world there is the sign of crisis. German and Brazilian papers have shrugged off the recession. Even American newspapers, which inhabit the most troubled come of the global industry, have not only survived but often returned to profit. Not the 20% profit margins that were routine a few years ago, but profit all the same.
   It has not been much fun. Many papers stayed afloat by pushing journalists overboard. The American Society of News Editors reckons that 13,500 newsroom jobs have gone since 2007. Readers are paying more for slimmer products. Some papers even had the nerve to refuse delivery to distant suburbs. Yet these desperate measures have proved the right ones and, sadly for many journalists, they can be pushed further.
   Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers. American papers have long been highly unusual in their reliance on ads. Fully 87% of their revenues came from advertising in 2008, according to the Organization for Economic Cooperation ＆ Development (OECD). In Japan the proportion is 35%. Not surprisingly, Japanese newspapers are much more stable.
   The whirlwind that swept through newsrooms harmed everybody, but much of the damage has been concentrated in areas where newspaper are least distinctive. Car and film reviewers have gone. So have science and general business reporters. Foreign bureaus have been savagely cut off. Newspapers are less complete as a result. But completeness is no longer a virtue in the newspaper business.
Compared with their American counterparts, Japanese newspapers are much more stable because they______.
选项 A、have more sources of revenue
B、have more balanced newsrooms
C、are less dependent on advertising
D、are less affected by readership
答案C
解析 推理题。题干中的American和Japanese定位在第四段。第四段第一句指出报业通过读者和广告收入健康的组合而变得更为平衡了。然后对比美国和日本报业的情况，美国报业过分依赖广告，而日本的比例是35%，因此日本报业就更为稳定了。因此日本报业稳定的原因是不过分依赖广告，对应[C]选项。其他选项在原文都没有对应，属于无中生有。
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