首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、They became more popular. B、They were more regulated. C、They became better produced. D、They became less honest. B文章提到,两个法令的出台为
A、They became more popular. B、They were more regulated. C、They became better produced. D、They became less honest. B文章提到,两个法令的出台为
admin
2016-04-02
64
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. [20]But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. [21]Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
19. What were some early problems with the first wave of Green advertisements?
20. What do we know about consumers from the passage?
21. How did Green advertisements change after the first wave?
选项
A、They became more popular.
B、They were more regulated.
C、They became better produced.
D、They became less honest.
答案
B
解析
文章提到,两个法令的出台为第二次绿色广告浪潮铺平了道路,故选B。
转载请注明原文地址:https://www.kaotiyun.com/show/QpL7777K
0
大学英语六级
相关试题推荐
OnNovember16thanumberofwell-knownmusicianswereonhandtohelpmarkthelaunchofGoogle’snewonlinemusicservice.Al
We’vegotitallwrong,saysCarlosSlim,theMexicantelecomstycoonandworld’ssecond-richestman:weshouldbeworkingonly
Exceptionalchildrenaredifferentinsomesignificantwayfromothersofthesameage.Forthesechildrentodeveloptotheirf
Itisgenerallyacknowledgedthatyoungpeoplefrompoorersocioeconomicbackgroundstendtodolesswellinoureducationsyste
EmilyDickinsonwasdifferentfromotherwomenofhergenerationinthatsheledareclusivelifebutherchildhoodwasaveryh
TheAmericaneconomicsystemisorganizedaroundabasicallyprivateenterprise.It’s【B1】______economyinwhichconsumersdeterm
TheAmericaneconomicsystemisorganizedaroundabasicallyprivateenterprise.It’s【B1】______economyinwhichconsumersdeterm
Forthousandsofyearsmanhasexploitedandoftendestroyedtherichesofland.Nowmancovets(觊觎)thewealthoftheoceans.Eve
DigitalJewelry[A]Jewelryiswornformanyreasons—foraesthetics,toimpressothers,orasasymbolofaffiliationorcommitme
随机试题
用水平尺检验水平度时,如果气泡偏左,说明左边________。
在社会指标中,反映社会现象实际情况的指标是【】
《素问·刺热》中与额联系的脏是
护士长要求护士为某患者的吸毒病史保密,这主要是为了保护患者的
关于人类活动的空间分布及其空间中的相互关系的学说是()。
沪深交易所市场于()年开始对债券实行净价交易。
某计算机销售部向顾客承诺:“本部销售的计算机在一个月内包换、—年内免费包修、三年内上门服务免收劳务费,因使用不当造成的故障除外。”以下哪项所讲的是该销售部应该提供的服务?
设D由抛物线y=x2,y=4x2及直线y=1所围成.用先x后y的顺序将化成累次积分.
With500daysleftuntiltheyear2000,expertssaidlastweek,thatitmayalreadybetoolateformanycompaniestodefusethe
Forthispart,youareallowed30minutestowriteashortessayentitledMyViewonSchoolUniform.Youshouldwriteatleast1
最新回复
(
0
)