2. 考研
  3. A.There is a close relationship between building a reputation and establishing what we call goodwill. B.Would you like to tell m

A.There is a close relationship between building a reputation and establishing what we call goodwill. B.Would you like to tell m

admin2015-06-11  21
问题 A.There is a close relationship between building a reputation and establishing what we call goodwill.
B.Would you like to tell me the relationships between them
C.I see advertising as an essential part of the entire process of marketing
D.in the long run it’s the image that really counts
A:I’d like to talk a little more about advertising.I think it has an important part to play in production promotion.Would you agree with that?
B:Oh, yes, I certainly would.【D7】______.And I think it has an independent function.
A:I’m especially interested in the role of image, public relations and advertising in the production promotion.【D8】______?
B:Yes, that’s a fascinating area.And the area is extremely important in the entire process of successful merchandising, especially the matter of public relations and image.
A:It’s really a matter of establishing trust, isn’t it?【D9】______.Am I right?
B:Yes.We all know what it is when a company has it and we clearly know when a company doesn’t have it.
A:I think we all know that.
B:The same thing applies to a product, too.And that’s why I think that specific product advertising has only limited effectiveness.Good advertising is vital to call attention to a product and introduce new products.But【D10】______.
A:I understand.Public relations plays a role in building image, both product image and company image.
B:Yes, advertising can help build product recognition, but product itself builds image.
【D9】
选项
答案A
解析 根据B做出的回答“我们都清楚当一家公司建立起了良好的信誉，对它意味着什么；同时，更清楚如果公司没有了信誉，这又意味着什么”可知，A和B对信誉和公司之间的关系持有相同的观点，所以选A“建立信誉和创建企业商誉有密切的联系”。
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