2. 外语
  3. By the time the Olympics begin in Atlanta this summer, the business world will have spent more than $1 billion to link their nam

By the time the Olympics begin in Atlanta this summer, the business world will have spent more than $1 billion to link their nam

admin2010-07-24  106
问题     By the time the Olympics begin in Atlanta this summer, the business world will have spent more than $1 billion to link their names and products to the Olympic Games. There are 10 Worldwide Sponsors, 10 Centennial Olympic Partners, about 20 regular sponsors and more than a hundred licensees. The Atlanta Games will boast an "official" scouring pad and timepiece, two official game shows, and three official vehicles: a family car, an import minivan and a luxury sedan.
    But what exactly do these companies reap for their huge investment? At the very least, they command tickets to the most popular events, invitations to the best parties and prime hotel rooms. But most of all, according to US Postal Service, it is purchasing the right to spend money.
    And the right to spend money is expensive. The biggest backers, Olympic sponsors like Anheuser-Busch, Coca-Cola, Mcdonald’s and Xerox, commit up to $ 40 million. But, getting the rights to the Olympic rings is only half the battle. The other half is the challenge to sort of wrap their product brands around that image. Often that means TV time. And at roughly $ 400000 per 30-second spot, some of the biggest sponsors have already locked up every commercial slot in their product categories that NBC has to sell. Not everyone is convinced that the Games are worth the price of business admission. The biggest and most conspicuous naysayer is Nike. Its spokesman says: "If I see a Reebok official who may not be in the best shape firing the starting pistol and Carl Lewis wearing Nike shoes, I’m going to go with Carl because that’s the authentic link." Nike’s strategy is hard to argue with—instead of sponsoring the Olympics, it sponsors Olympians.
    Advertisement, it’s another Olympic event.
Companies use their Olympic sponsorship to ______.
选项
答案promote the sales of their products
解析 推理判断题。结合全文的意思，公司赞助奥运会的目的不是为别的，就是为了能够促销自己的产品。综合第三段后半分的内容，很容易得出此答案。另外，根据常识我们也很容易得出答案。
转载请注明原文地址:https://www.kaotiyun.com/show/QIA7777K
0

大学英语四级

相关试题推荐
随机试题
最新回复(0)