2. 外语
  3. What are the challenges facing multinationals that want to build their brands in China? —I think the first thing is ignorance. T

What are the challenges facing multinationals that want to build their brands in China? —I think the first thing is ignorance. T

admin2012-07-13  47
问题     What are the challenges facing multinationals that want to build their brands in China? —I think the first thing is ignorance. There’s a huge【C1】______ of the complexity in China, which is more complex than Europe. There are different rules of law, which【C2】______ a significant factor. There are different【C3】______, Cantonese and Mandarin and lots of others in【C4】______, and dialects like Sichuan versions. You have problems of distribution.【C5】______ Chinese brands have been【C6】______ local because of the size of the market and the transportation system. What’s【C7】______ built up there is a sort of a pride in localness.
    How can companies build their brands in China? — China is a place where【C8】______ have to be very patient and you’ve got to build【C9】______ time. You can’t go in 【C10】______ invest short-term and then pull out【C11】______ then try to get back in 【C12】______. It’s about being consistent, steady, building【C13】______ reputation, building confidence and then rewards will【C14】______. It’s a consistent ability to anticipate need. It’s insightfulness that helps brands to【C15】______ ahead.
    How are local Chinese brands doing against the multinationals? — China’s been built【C16】______ local brands and there are a billion of them and they are【C17】______ spending sums of money locally that really dominate the【C18】______. But the future is Chinese brands moving outside of【C19】______ and marketing globally, because China’s got to move from a commodity economy to a【C20】______ sophisticated economy, which fundamentally means brands. There isn’t a major economy in the world that isn’t based upon producing great brands, because they provide far better margins and more sustainable growth.
【C18】
选项 A、market
B、area
C、region
D、locality
答案A
解析 词语搭配根据句意此处应表“控制市场”，因此应填market。
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