首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Advertising in particular relies on targeting specific groups of readers, and one of the most frequent ways which advertising【S1
Advertising in particular relies on targeting specific groups of readers, and one of the most frequent ways which advertising【S1
admin
2016-10-21
87
问题
Advertising in particular relies on targeting specific groups of
readers, and one of the most frequent ways which advertising【S1】______
language addresses a set of readers is by using the direct address
term " you". The French political theorist Louis Althusser has
described the way in which the most people will tend to identify【S2】______
themselves with the addressee when they hear the call " Hey,【S3】______
you!" , even though they may not be the person it is addressed.【S4】______
He calls this phenomenon interpellation, or " hailing" and it has
been a useful way of accounting for the powerful device of direct
address which " position" hearers in many forms of ideological【S5】______
discourse, including advertisements.
In advertising, this use of the interpersonal dimension of
language through direct address is one of the most prominent
devices for target readers. This can be in the form of a statement【S6】______
containing the second personal pronoun " you" or questions【S7】______
implying a potential answerer. Nevertheless, the use of imperatives【S8】______
such as " Just do it," which are called directives, is another way
in which advertisements draw in the interpersonal dimension of【S9】______
language. Directives are a category of speech acts which involve
the speaker requesting, instructing or ordering a designating hearer【S10】______
or group of hearers to do something. In advertising discourse,
directives again create that interpersonal link between the text and
the reader.
【S6】
选项
答案
target一targeting
解析
此处target并非修饰readers,而是用做动词,表示“以……为目标;指向……”,所以该用动名词形态。
转载请注明原文地址:https://www.kaotiyun.com/show/ON7O777K
0
专业英语八级
相关试题推荐
Fromaveryearlyage,perhapstheageoffiveorsix,IknewthatwhenIgrewIshouldbeawriter.Betweentheages【M1】______
HistoricallyHispanicgroupshavehadgreatinfluenceontheUnitedStates.TheyaremainlyfromthefollowingcountriesEXCEPT_
MostAmericansattend______yearsofprimaryandsecondaryschool.
Withregardtospeechvariety,sociolinguistsareparticularlyinterestedinallthefollowingEXCEPT______.
Asthe20thcenturybegan,theimportanceofformaleducationintheUSincreasedThefrontierhadmostlydisappearedandin191
Asthe20thcenturybegan,theimportanceofformaleducationintheUSincreasedThefrontierhadmostlydisappearedandin191
TheproblemofacidrainoriginatedwiththeIndustrialRevolution,andithasbeengrowingeversince.Themoreaccuratescie
Whenimaginativescientistsfirstsuggestedthepossibilitythatonepersoncouldspeakdirectlytoanotheroveralongdistanc
Accordingtolegend,theancientOlympicGameswerefoundedbyHeracles,asonofZeus.YetthefirstOlympicGamesforwhich
Theword"childish"containstwo
随机试题
我国农产品质量安全检测工作依据的主要法律类型有()等。
狂证火盛伤阴证,若苔黄腻宜加何药
控制器是计算器中指令的
对放射疗法最敏感的肺癌类型是
在选择滤膜采集空气中的颗粒物时,对滤膜的要求中,错误的是
下列属于RQFII试点业务与QFII主要区别的是()。I.募集的投资资金是人民币而不是外汇Ⅱ.RQFII机构限定为境内基金管理公司和证券公司的香港子公司Ⅲ.投资的范围由交易所市场的人民币金融工具扩展到银行间债券市场Ⅳ.在完善统计监测的前提下
茶馆:客人:茶
A.manyB.chooseC.thinkofD.waysofPhrases:A.【T1】______onlyonelanguageB.【T2】______anyreasonnottoC:in
月亮错觉是一种()
Advancingagemeanslosingyourhair,yourwaistlineandyourmemory,right?DanaDenisisjust40yearsold,but【C1】______she’
最新回复
(
0
)