2. 外语
  3. What is marketing? Or put it in another way, what does the term " marketing" mean? Many people think of it simply as the process

What is marketing? Or put it in another way, what does the term " marketing" mean? Many people think of it simply as the process

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问题    What is marketing? Or put it in another way, what does the term " marketing" mean? Many people think of it simply as the process of selling and advertising. But selling and advertising are only two functions of marketing. In fact, marketing, more than any other business functions, deals with customers. So perhaps the simplest definition is this one: finding customers, keeping those customers happy and making money out of the process!
   It’s important for the managers in a company to understand what their customers want if they are going to create effective marketing strategies, so there are various ways of doing this. One way at supermarket, for example, is to interview customers while they’re doing their shopping. They can be asked about their buying preferences and then the results of the survey can be analyzed. This provides reliable feedback on which to base future marketing strategies. Another strategy employed at some well-known theme parks such as Disneyland is for top managers to spend at least one day in their career, touring the park dressed as Mickey Mouse or some other cartoon characters. This provides them with the perfect opportunity to survey the scene and watch the customers without being noticed.
Which of the following statement is NOT mentioned in the text?
选项 A、Company managers cannot create the most suitable marketing strategies without considering the customers’ needs.
B、Customers in the supermarket can provide useful information for the managers to create effective marketing strategies.
C、Company managers in the theme parks can create appropriate marketing strategies without asking the customers. .
D、Company managers should spend a day in the store, pretending they were customers, to look for the information they want.
答案D
解析 细节理解题。A项对应文中第二段第一句。B项对应文中第二段谈论超市顾客的内容。C项对应文中第二段倒数第一、二句。故选D项。
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