首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Consumer satisfaction/dissatisfaction is determined by the overall feelings or attitude a person has about a product after it ha
Consumer satisfaction/dissatisfaction is determined by the overall feelings or attitude a person has about a product after it ha
admin
2009-06-28
91
问题
Consumer satisfaction/dissatisfaction is determined by the overall feelings or attitude a person has about a product after it has been purchased. Consumers are engaged in a constant process of evaluating the things they buy as these products are integrated into their daily consumption activities.
What do consumers look for in products? They want quality and value. Especially because of foreign competition, claims of product quality have become crucial to maintaining a competitive advantage. Consumers use a number of cues to infer quality, including brand name, price, and even their estimates of how much money has been put into a new product’s advertisement campaign, These cues and others, such as product warranties(保单) and follow-up letters from the company, are often used by consumers to relieve noticed risk and assure themselves that they have made smart purchase decisions.
Consumer Satisfaction/Dissatisfaction
1. Every consumer has (46) about a product after it has been purchased.
2. Consumers want (47) in products.
3. A number of cues used to infer quality: (48) , (49) and so on.
4. Consumers use (50) to relieve noticed risk.
选项
答案
warranties,follow-up letters
解析
细节题。题目要求回答消费者用哪些方法来降低广告带来的风险.在文章中的第二段倒数第三行可知正确答案为warranties,follow-up letters。
转载请注明原文地址:https://www.kaotiyun.com/show/NDuK777K
本试题收录于:
大学英语三级B级题库大学英语三级分类
0
大学英语三级B级
大学英语三级
相关试题推荐
Mr.Brownwishedhe______longerthismorning,buthehadtogetupearlytoattendameeting.
Afterfillingintheapplicationform,Iwasrequestedto______arecentphotographtotheform.
IntheMiddleAgespeoplebelieveditwastheearth,notthesun,______thecenterofourplanetarysystem.
Youcouldbecomeagoodmusician,butyourlackofpracticeis_____.
A——airtrafficcontrolsystem B——armedpolice C——crimeprevention D——entryrequirement
"Wheredoyoucomeinyourfamily?"AccordingtoFrankSulloway,aUSsociologist,theorderinwhichwecame【C1】______thiswor
Shoppingforclothesisnotthesameexperienceforamanasitisforawoman.Amangoesshoppingbecauseheneedssomething.
A、Manystudentscan’tgetupdatedonlineinformation.B、Manystudentsdonotmakethemostuseofprintedbooks.C、Manystudents
A、Theycanpointtoaletterandreaditoverandoveragain.B、Theycanmaketheshapeofaletterwithafinger.C、Theycandr
A、Tosavewater.B、Toprotectthesoil.C、Toestablishtheroots.D、Toletthewaterrunoffthesurface.A短文最后提到,有效浇水的其中一个技巧是中间
随机试题
心身疾病是
在下列各项中,反映企业经营成果的会计要素有( )。
应付账款账户的期初余额为贷方10万元,本期偿还借款2万元,该账户的期末余额为()。
公积金个人住房贷款的资金来源是单位缴存的住房公积金。()
人民警察的素质,是指人民警察应具有的政治觉悟、理想信念、道德品质和革命人生观的综合体现。()
阅读下列材料,回答问题:材料一:据统计,到1999年7月中旬,全世界人口达到60亿,人口问题特别是贫困人口问题再次引起全世界的关注。现在全球有13亿贫困人口,比5年前增加了3亿。第三世界贫困问题尤其严重。材料二:进入90年代后,发展中国
根据《党政机关公文处理工作条例》,成文日期用汉字小写,如“二。一五年八月八日”。()
实现可持续发展的关键是
Wecan’tsee______indirtwithoureyes.Whatcausesillness?
A.limitedB.distinguishC.unlikeD.particularE.triggerF.inefficientG.create
最新回复
(
0
)