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  3. Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the

Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the

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问题     Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities【C1】______it operates, and by federal and local governments. Public image is controllable【C2】______considerable extent, just as the product, price, place, and promotional efforts are.
    A firm’ s public image plays a vital role in the【C3】______of the firm and its products to employees, customers, and to such outsiders【C4】______stockholders, suppliers, creditors, government officials, as well as 【C5】______special groups. With some things it is impossible to【C6】______all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders,【C7】______ it will undoubtedly find 【C8】______from employees who see their jobs【C9】______. On the other hand, high quality products and service standards should bring almost complete approval,【C10】______low quality products and【C11】______claims would be widely looked down upon.
    A firm’s public image, if it is good, should be treasured and protected. It is a valuable【C12】______ that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has learned a quality image, this is not easily【C13】______or imitated by competitors. Such an image may enable a firm to 【C14】______higher prices, to win the best distributors and dealers, to attract the best employees, to expect the most【C15】______creditor relationships and lowest borrowing costs. It should also allow the firm’ s stock to command higher price-earnings【C16】______than other firms in the same industry with such a good reputation and public image.
    A number of factors affect the public image of a corporation.【C17】______include physical【C18】______, contacts of outsiders【C19】______company employees, product quality and dependability, prices【C20】______to competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
【C6】
选项 A、satisfy
B、treat
C、amuse
D、entertain
答案A
解析 考查动词辨析。根据后面的例子得知，高度自动化的工厂可能迎合了公司债权人和股东的想法，但是却会遭到公司员工的反对，因为他们可能面临失业的危险。因此，公司不可能满足所有公众的愿望。所以选择A．satisfy“满足”。treat“视为，对待，论述，治疗，款待”；amuse“使发笑，使愉快”；entertain“娱乐，招待，接受”，均不符合题意。
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