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  3. You are the Sales Manager of of a food company. Your department is performing well this year and the Managing Director has asked

You are the Sales Manager of of a food company. Your department is performing well this year and the Managing Director has asked

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问题 You are the Sales Manager of of a food company. Your department is performing well this year and the Managing Director has asked you to write a report to share experience with others.
Write the report for the Managing Director:
- describing the general situation
- summarising measures taken and problems to be solved
- giving your plans for the coming year.
Write 200-250 words.
选项
答案Report on current situation and future plans This report aims to share my experience and gains in the past year with all the colleagues and to give my plans for the coming year. All the data and statistics of the report is obtained from our sales figures and feedbacks from customers. The general situation of the past year seems to be very satisfying, with the annual sales and collection target overfulfilled and profits increased by 25%. More channels of distribution are developed and the new products perform well once coming into the market. The brand image get well maintained and has become one of the most recognisable brands of the world. Briefly, our success can be attributed to the following reasons: First, channel integration has been enforced, with capable trade staying and incapable ones eliminated. Second, a series of advertisement campaigns and trade and end user promotions are launched, which attracted a large number of customers. Third, some road shows and exhibitions are implemented in those major cities, which marketed our company and the products. Most of all, our sales staff went deep into market and grasped the first-hand information of the market, which is applied to the research and development of our products. However, there also appear some problems. For example, some customers in the north do not recognise one of our new products, thinking that it is not healthy food. And some distributors still do not know our products very well. As for future plan, it can be outlined as follows: First, another advertisement campaign advocating healthy life and healthy food will be launched. Second, more sales persons will be recruited and trained for the coming busy season. Third, introduction of our products should be provided to distributors so that they can know better about us. I’m sure with the above measures executed, our company will get more profits and attract more customers in the near future.
解析     题目要求写一篇年度工作总结。根据题目要求可知．这是一篇写给总经理的与同仁分享的部门年度工作总结。要求首先说明部门这一年的整体情况，然后总结采取的措施及要解决的问题，最后提出来年的工作计划及目标。这是一个销售部门的报告，因此在总结一年的表现时，可以从销量、利润、组织的营销活动、客户认知度及满意度等方面展开；说明采取的措施及出现的问题时，也应密切联系销售情况及客户满意情况进行；最后提出来年计划时，应注意结合前面出现的问题，提出相应的解决方案，同时说明要达到的预期目标。写作时，应注意描述的客观性和真实性，同时注意前后的逻辑性和层次性。用语应准确地道，切忌模棱两可的语言。
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