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Online and mobile shopping for luxury goods has exploded in China thanks to the fast-growing penetration of smart phones, accord

admin2015-09-24  65
问题     Online and mobile shopping for luxury goods has exploded in China thanks to the fast-growing penetration of smart phones, according to a survey released on Tuesday.
    Seventy percent of 10, 200 luxury consumers in over 90 cities aged between 18 and 50 said they use desktop computers every day for luxury purchases or to search for information on luxury goods, while 60 percent said they use smart phones every day for this, showed a survey by auditor KPMG.
    KPMG launched the survey with Glamour Sales, an Asian online retailer of luxury brands and Mogujie, an online market for young female shoppers in China.
    Egidio Zarrella, clients & innovation partner, KPMG China, said Chinese consumers don’ t have the legacy of traditional media channels and have leapfrogged straight to mobile.
    Chinese consumers have more mobile devices while lower prices, convenience and product accessibility are also drivers for online purchases.
    "Due to taxes and various duties there is a price arbitrage. The gap between offline(official prices)and online parallel imports can reach 30—100 percent depending on the brands, "said Thibault Villet, CEO & co-founder of Glamour Sales.
    Many consumers are turning to celebrities, influential bloggers and individual online communities for directions on what to purchase as the use of social media has exploded, showed the survey.
    Female online consumers are more likely than men to use their smart phones for online purchasing, reflecting their greater reliance on user reviews on popular social media platforms such as WeChat and Weibo.
    Meanwhile, more buyers have shifted from cash on delivery to a greater use of online payments.
    "Five years ago, 70 percent of payments was cash on delivery. This has now swung to 70 percent online payments versus cash on delivery, " said Villet.
    KPMG’ s research also highlighted greater confidence in online channels across all age groups, including higher transaction amounts when purchasing online.
    Despite this, 78 percent of respondents voiced concerns about the authenticity of products bought online.
Which of the following statements in TRUE according to the passage?
选项 A、60% respondents said they use desktop computers every day for luxury purchases.
B、Lower prices, convenience and product accessibility of mobile devices promote online purchases in China.
C、The gap between offline and online parallel imports can reach 30—100 yuan depending on the brands.
D、Five years ago, 70% of payments was online payments.
答案B
解析 根据第二段第一句话可知，70％的被调查者说他们每天用台式电脑购买奢侈品或者搜寻关于奢侈品的信息，A项错误；根据第六段第二句话可知，线上和线下的价格差能够达到30％一100％，而不是30一100元，C项错误；根据第十段第一句话可知，五年前，70％的付款是通过现金交易的，而非在线支付。D项错误；根据第五段可知，中国消费者拥有的移动设备的廉价性、方便性以及产品的可访问性成为网上购物的推手。B项正确。
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