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  3. The basic reason for the existence of multi-national companies is the competitive advantage of a global network of production an

The basic reason for the existence of multi-national companies is the competitive advantage of a global network of production an

admin2021-06-15  64
问题     The basic reason for the existence of multi-national companies is the competitive advantage of a global network of production and distribution. This competitive advantage arises in part from vertical and horizontal integration with foreign affiliates. By vertical integration, most MNCs can ensure their supply of foreign materials and intermediate products and avoid the imperfections often found in foreign markets. They can also provide better distribution and service networks. By horizontal integration through foreign affiliates, MNCs can better protect and exploit their monopoly power, adapt their products to local conditions and tastes, and ensure consistent product quality.
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答案 跨国公司全球性的生产和销售网络具有的竞争优势是其存在的根本原因。这种竞争优势部分产生于与国外附属机构的纵向和横向的整合。大部分跨国公司通过纵向整合都能保证其国外原料和中间产品的供应，避免经常在国外市场上出现的不完整性。它们还能提供更好的销售和服务网络。跨国公司通过与国外附属机构的横向整合，能更好地保护和利用它们的垄断力量，使他们的产品适应当地的情况和消费者的口味，保证稳定的产品质量。
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