首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、They became more popular. B、They were more regulated. C、They became better produced. D、They became less honest. B文章提到,两个法令的出台为
A、They became more popular. B、They were more regulated. C、They became better produced. D、They became less honest. B文章提到,两个法令的出台为
admin
2016-04-03
49
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. [20]But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
19. What were some early problems with the first wave of Green advertisements?
20. What do we know about consumers from the passage?
21. How did Green advertisements change after the first wave?
选项
A、They became more popular.
B、They were more regulated.
C、They became better produced.
D、They became less honest.
答案
B
解析
文章提到,两个法令的出台为第二次绿色广告浪潮铺平了道路,故选B。
转载请注明原文地址:https://www.kaotiyun.com/show/KmG7777K
0
大学英语六级
相关试题推荐
秦始皇是中国统一后的第一位皇帝,为了抵御匈奴,他下令建造巨大的防御墙。这项工程是由成千上万的奴隶和犯人在公元前220年到公元前206年建造的。他促进了文化和思想上的发展,同时也对中国造成了很大的破坏。应该记住他创造的功绩还是他的暴政(tyranny)是一个
A、Styleandwording.B、Directnessandclarity.C、Structureandlength.D、Simplicityandaccuracy.B短文中提到阅读备忘录的人时间紧迫,因此备忘录的书写直接而明
A、Theyaretobeconquered.B、Theyaretobeprotected.C、Theyaresacredplaces.D、Theyarelikehumans.A对话中男士提到西方人对登山的看法,他们把珠
A、Inaparkinglot.B、Atagrocery.C、Atafastfoodrestaurant.D、Inacarshowroom.C对话中女店员拿给男士一块蛋糕以及一小杯咖啡,告知总共是35元钱,并询问男士是要在店
A、Itwillmainlybenefitthewealthy.B、Itwillstimulatebusinessactivities.C、Itwillreducegovernmentrevenues.D、Itwillc
Agoodmarriagemeansgrowingasacouplebutalsogrowingasindividuals.Thisisn’teasy;marriagehasalwaysbeendifficult.
A、Shehasspentallthemoney.B、Sheworksinafactory.C、Sheshouldgetajob.D、Shelikestoargue.D细节题。选项与女士有关,涉及钱、工作以及女士的性
TheradicaltransformationoftheSovietsocietyhadaprofoundimpactonwomen’slives.Marxistshadtraditionallybelievedtha
Largecompaniesneedawaytoreachthesavingsofthepublicatlarge.Thesameproblem,【B1】______,facespracticallyeverycomp
Largecompaniesneedawaytoreachthesavingsofthepublicatlarge.Thesameproblem,【B1】______,facespracticallyeverycomp
随机试题
下列疾病中,属于系统性自身免疫病的是:
要求用全血作为治疗药物浓度监测标本的药物是
酒制大黄的作用较好的是
自然通风是借助于()使空气流动。
托运人将以下所附航空货运单传真给国际货运代理人,并咨询关于货物运输的下列事宜,请你作为国际货运代理人的操作人员,给予答复(请用中文答复)。(1)该票货物的始发站机场?(2)该票货物的目的站机场?(3)该票货物的航空承运人?
我们也许已经开始后悔,未能把过去那些珍贵的生活片段保存下来,殊不知,多少年后。我们又会后悔今天。如果有一天,我们突然发现,投身再大的事业也不如把自己的人生当作一个事业,聆听再好的故事也不如把自己的人生当作一个故事,我们一定会动手动笔,做一点有意思的事情。不
21世纪的国际竞争是多方面的,而且日趋激烈,但归根到底是()。
文件的打开和关闭语句分别是:【】和【】。
FEIFEIELEVATORSisoneoftheleadingelevatorcompaniesintheworldwithmorethan120branchcompanies(分公司)aroundtheglobe
Fordecades,thetelevisionwastheflagshipofanyconsumer-electronicsproductline-up.Inallthegadgetsinthehome,【M1】___
最新回复
(
0
)