首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、They became more popular. B、They were more regulated. C、They became better produced. D、They became less honest. B文章提到,两个法令的出台为
A、They became more popular. B、They were more regulated. C、They became better produced. D、They became less honest. B文章提到,两个法令的出台为
admin
2016-04-03
72
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. [20]But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
19. What were some early problems with the first wave of Green advertisements?
20. What do we know about consumers from the passage?
21. How did Green advertisements change after the first wave?
选项
A、They became more popular.
B、They were more regulated.
C、They became better produced.
D、They became less honest.
答案
B
解析
文章提到,两个法令的出台为第二次绿色广告浪潮铺平了道路,故选B。
转载请注明原文地址:https://www.kaotiyun.com/show/KmG7777K
0
大学英语六级
相关试题推荐
A、Theyworkonthesamefloorsinthesameshoppingcenter.B、Theyhaven’tmetbefore.C、Theyarebothbusinessmajors.D、Theya
MeaningisHealthierThanHappiness[A]Foratleastthelastdecade,thehappinesscrazehasbeenbuilding.Inthelastthreemo
A、Inplaceofphysicaltherapy.B、Tocontrolbrainproblems.C、Topreventheartdisease.D、Torelievedepression.D由男士所说的话可知,音乐疗
A、Shehasspentallthemoney.B、Sheworksinafactory.C、Sheshouldgetajob.D、Shelikestoargue.D细节题。选项与女士有关,涉及钱、工作以及女士的性
A、Communityhonor.B、Individuality.C、Collectivesuccess.D、Politeness.B细节题。四个选项前三项呈对比状态,集体对个人。根据文章最后对美国人特点的描述,可知对于美国人来说,个人高于集体
Largecompaniesneedawaytoreachthesavingsofthepublicatlarge.Thesameproblem,【B1】______,facespracticallyeverycomp
A、ThemanmaypickuptheglassesonWednesday.B、Theman’sglasseshavebeenfixedalready.C、Themanmaypickuptheglasseso
A、Askingtheman’sadviceonrestaurant.B、Recommendingarestauranttotheman.C、ExplainingheropinionaboutEmma.D、Inviting
A、Dr.Andersonlikessharpglassesespecially.B、Dr.Andersonmaynotbeagoodchoice.C、Dr.Andersonisleavingthecountry.D
随机试题
Mostworthwhilecareersrequiresomekindofspecializedtraining.Ideally,therefore,thechoiceofan【C1】________shouldbemad
什么是金融市场?如何理解金融市场与财务管理的关系?
患者,女性,30岁。右侧前臂伸侧散在分布环状结节,直径5mm~3cm,皮损呈淡红色,表面光滑,质地坚韧,境界清楚,无明显自觉症状。该患者诊断应首先考虑
对乙酰氨基酚含量测定的方法药用氢氧化钠含量测定法
关于不公开审理本案,依法应当遵守的程序是:法庭审理过程中,被告人的辩护人可以从事以下哪些行为:
下列关于可撤销婚姻的说法中正确的是()。
2022年冬季奥运会将举办的城市是()。
提出法国应该实施6~18岁学生的免费义务教育,并提出战后法国教育改革的六项原则的法案是
下列关于程序并发执行的描述中,哪些是正确的?()
AnyonebelievingtheglobaleconomiccrisistobeovershouldhavetakenalookaroundEuropethisweek.Desperatetorevivehis
最新回复
(
0
)