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  3. Some customers today are extremely brand conscious. They claim that branded products are superior to non-branded ones in quality

Some customers today are extremely brand conscious. They claim that branded products are superior to non-branded ones in quality

admin2011-02-11  70
问题   Some customers today are extremely brand conscious. They claim that branded products are superior to non-branded ones in quality. And compared to non-branded products, branded ones assure quality and have that class. Do you agree or disagree with it? Write an essay of about 400 words entitled:
Brand Consciousness
  In the first part of your writing you should state your main argument, and in the second part you should support your argument with appropriate details. In the last part you should bring what you have written to a natural conclusion or make a summary.
  Marks will be awarded for content, organization, grammar and appropriateness. Failure to follow the above instructions may result in a loss of marks.
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答案 Brand Consciousness Nowadays some people are crazy about branded items. Why do they need or want those branded items? Do they really love the items or they just want people to love what they have? I think those who are extremely brand conscious may assume that there is really a point in having branded clothes, as they might not want to look like cheap in other people’s eyes if the clothes are not of a real brand. Or they might be quality conscious, getting the branded ones also for the quality of the materials or the uniqueness of their pieces, as if the brand were a promise of quality. As far as I am concerned, branded items do ensure quality to a certain extent. Maybe with a brand attached to you, you can be more certain that the products will not spoil after a short period of time, unlike the cheap stuff you find along the side of the streets. But there is a subconscious reason which drives people to be crazy about branded products. Most people take branded things as a status symbol and they just wear brands to show off like walking billboards. Brands are not only on the surface, but also a way of flaunting their wealth to others. The main factor behind what makes brands dearer is that they keep up with the current trends and are also a means of elevating your social status. It is true that to some extent, when you compare a name brand with a non-name brand, the name brand will always look more superior. Take a LV bag for example. If you compare that with a knockoff at a flea market that costs 90% less, typically the LV will last longer because of the materials used for the bag. Sometimes you pay for what you get, but not all the time. There are a few exceptions in which you pay for a name brand but it does not live up to your expectation. At times the way your tailor stitches cannot be matched by the branded ones. Absolutely, most consumers would not buy branded stuffs, which are expensive. They would be as happy as getting something that looks good and fits well and especially at a cheap to a reasonable price, including fake ones of a similar fashion and even the same quality at a much lower price. To sum up, people are keen to purchase branded items not only because of their quality but because of the status they may bring to the buyer. Yet, no matter what reason there is, their habits of consumption should be accepted as long as those who are brand conscious do not become blind brand followers.
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