2. 外语
  3. The Seattle Times Company is one newspaper firm that has recog nized the need for change and done something about it. In the new

The Seattle Times Company is one newspaper firm that has recog nized the need for change and done something about it. In the new

admin2012-07-11  57
问题     The Seattle Times Company is one newspaper firm that has recog
nized the need for change and done something about it. In the newspaper
industry, papers must reflect the diversity of the communities to which
they provide information. It must reflect that diversity with their news (1)______
coverage or risk losing their readers’ interest and their advertisers’ sup
port. Operating within Seattle, which has 20 percents racial minorities, (2)______
me paper has put into place policies and procedures for hiring and
maintain a diverse workforce. The underlying reason for the change is (3)______
that for information to be fair, appropriate, and subjective, it should be (4)______
reported by the same kind of population that reads. (5)______
    A diversity committee composed of reporters, editors, and photogra
phers meets regularly to evaluate the Seattle Times’ content and to educate
the rest of the newsroom staff about diversity issues. In an addition, the (6)______
paper instituted a content audit (审查) that evaluates the frequency and
manner of representation of woman and people of color in photographs. (7)______
Early audits showed that minorities were pictured far too infrequently and were
pictured with a disproportionate number of negative articles.
    The audit results from improvement in the frequency of (8)______
majority representation and their portrayal in neutral or positive situa- (9)______
tions. And, as result, the Seattle Times has improved as a news- (10)______
paper. The diversity training and content audits helped the Seattle
Times Company to win the Personnel Journal Optimas Award
for excellence in managing change.
(10)
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