2. 外语
  3. After SABMiller lost a bidding war for China’s Harbin Brewery Group to Anheuser-Busch Coso two years ago, it looked as if Americ

After SABMiller lost a bidding war for China’s Harbin Brewery Group to Anheuser-Busch Coso two years ago, it looked as if Americ

admin2010-01-10  44
问题     After SABMiller lost a bidding war for China’s Harbin Brewery Group to Anheuser-Busch Coso two years ago, it looked as if America’s King of Beers would reign over the Middle Kingdom as well. Anheuser-Busch, after all, had already sealed a deal with China’s leading brewery, Tsingtao, and with Harbin in its stable it looked unbeatable.
    But SABMiller had a Plan B that could well give it the throne after all. Since losing Harbin, London-based SAB has focused its energies on a 12-year-old joint venture, China Resources Snow Breweries Ltd., that is now thriving. In June, CR Snow, which includes 46 breweries across the country, surpassed longtime leader Tsingtao for the No. 1 spot. For the 12 months through June, CR Snow produced nearly 40 million barrels, vs. 37 million for Tsingtao. As a result, CR Snow boasts 14.9% of the Chinese market, compared with Tsingtao’s 13.9%. "Our growth has been on the back of a very consistent and targeted strategy," says Wayne Hall, SABMiller’s finance director in China.
    Both companies want to be the toast of China. As beer sales in the U.S. and Western Europe have lost their fizz, they’re growing at 8% — plus annually in China. That has helped China overtake the U.S. as the world’s top beer market.
    SAB was early to see the promise of China, where it has been brewing since 1994. Yet instead of targeting big cities such as Shanghai and Beijing, as its competitors did, SABMiller scooped up breweries in less affluent areas, including the northeastern rust belt and the populous inland province of Sichuan. This contrarian strategy has allowed SABMiller to build up a national footprint at bargain prices. While Anheuser ponied up $ 700 million — as much as $ 62 per barrel of annual brewing capacity — for Harbin, SABMilIer has typically paid $ 30 - $ 40 per barrel for its breweries. "SABMiller has made a mint by purposely buying cheaper assets," says Bear, Stearns ＆ Co. analyst Anthony Bucalo.
    SABMiller has been smart in its positioning of the flagship Snow brand. To appeal to upwardly mobile youth, it slapped a shiny, modern label on the 50-year-old brew and launched a national ad campaign emphasizing the beer’s freshness, complete with sweepstakes that reward winners with outdoor vacations. The marketing push is paying off as it presses into the big cities. China now accounts for nearly 20% of SABMiller’s total volumes, and Snow has become China’s No. 1 brand. Soon, it will probably surpass Miller Lite as the biggest seller in the company’s cooler.
What can be concluded from this article?
选项 A、Tsingdao beer is less tasty than Snow beer.
B、Anheuser-Busch used to be the largest beer company in Europe.
C、SABMiller spent $ 700 million in building new breweries.
D、Snow beer is likely to become the biggest seller in SABMiller.
答案D
解析 这道题看起来是个主旨题，因为题目问的是从文章中能得出什么来。其实这是道细节题。也就是说能够在文中找到句子来回答这个题目。这道题可以用排除法来解答，把不对的排除掉，或者通过找到关键句来证明某个选项是正确的。这道题目的解题句子是最后一句话。“Soon，it will probably surpass Miller Lite as the biggest seller in the company’s cooler．”(很快，他将超过Miller Lite成为最大的卖家。)因此可以看出D是正确答案。
转载请注明原文地址:https://www.kaotiyun.com/show/Kd0O777K
本试题收录于： NAETI中级口译笔试题库外语翻译证书（NAETI）分类
0

NAETI中级口译笔试

外语翻译证书（NAETI）

相关试题推荐
随机试题
最新回复(0)