2. 外语
  3. In the United States, campaigns【S1】______every election and often begin many months or even years before the election. To launch

In the United States, campaigns【S1】______every election and often begin many months or even years before the election. To launch

admin2012-12-13  68
问题     In the United States, campaigns【S1】______every election and often begin many months or even years before the election. To launch and operate a successful campaign, candidates first organize a network of【S2】______campaign workers, both volunteer and professional. They also establish a fired-raising apparatus to finance organizational, travel, polling, and advertising expanses. Hired consultants amass voting and polling data that【S3】______candidates to assess in specific terms the【S4】______’s needs, hopes, fears, and past behavior. Finally, campaigns develop media and advertising strategies for communicating the image and message of the candidate. Hired campaign consultants typically direct modem political campaigns and they【S5】______in polities, although some also come from the【S6】______of corporate advertising and public relations. Campaign consultants conduct public opinion polls, produce television commercials, and advertising messages the candidate will use to gain【S7】______. As in any well-formulated advertising campaign, political candidates use the【S8】______to increase their exposure to the public. The most commonly used broadcast technique is the television spot advertisement. Spot ads, which may last from 15 to 60 seconds, emphasize issues and personal【S9】______that appear important in the poll data. These ads attempt to establish candidate name identification, create a favorable image of the candidate and a【S10】______image of the opponent.

A) specialize        B) broadens       C) media            D) negative
E) enable            F) support        G) enormous         H) electorate
I) positive          J) ranks          K) committed        L) team
M) hobbies           N) precede        O) qualities
【S8】
选项
答案C
解析 此处需要一个名词做宾语，在剩下的四个词中media，team，hobbies，qualities，只有media才能使这句话有意义。这句话的意思是“在所有形式化的广告竞选中，政党的候选人利用媒体增加自己的曝光度。”
转载请注明原文地址:https://www.kaotiyun.com/show/KVw7777K
0

大学英语四级

相关试题推荐
随机试题
最新回复(0)