2. 外语
  3. The primary purpose of the passage is to ______. If the author’s assessment of the use of heat pumps (in the first paragraph) i

The primary purpose of the passage is to ______. If the author’s assessment of the use of heat pumps (in the first paragraph) i

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问题 The primary purpose of the passage is to ______.
If the author’s assessment of the use of heat pumps (in the first paragraph) is correct, which of the following best expresses the lemon that advertisers should learn from this case?
选项 A、Do not make exaggerated claims about the products you are trying to promote.
B、Focus your advertising campaign on vague analogies and veiled implications instead of on facts.
C、Do not use facts in your advertising that will strain the prospective client’ s ability to believe.
D、Do not assume in your advertising that the prospective clients know even the most elementary  scientific principles.
答案C
解析 文章第一段指出：由于广告商的措词不符合能量守恒定律，招来了用户对热力泵功能的不信任，从而使热力泵不能广泛推广。作者虽和一些事实证明了这种说法并不违背能量守恒定律，但对大多数客户来说无法理解这一点。因此广告商应从中吸取教训，不要在广告中用一些超出客户理解力的词汇。
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