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  3. Your company has recently experienced a drop in oversea sales, so the Sales Manager has asked you to consider ways of improving

Your company has recently experienced a drop in oversea sales, so the Sales Manager has asked you to consider ways of improving

admin2014-02-16  67
问题     Your company has recently experienced a drop in oversea sales, so the Sales Manager has asked you to consider ways of improving them.
    Write a proposal for the Sales Manager:
    giving reasons for the decline in oversea sales
    commenting on the effectiveness of the advertising you are currently using
    suggesting ways of improving oversea sales.
选项
答案PROPOSAL ON WAYS TO IMPROVE OVERSEA SALES Introduction The aim of this proposal is to analyse the recent drop in oversea sales and then to propose feasible ways to promote the sales there. Findings As all of us are aware that the main reason for this sharp collapse lies in two different problems: the first, the devaluation of US dollar; the second, an inefficient sales force and, in particular an incompetent oversea manager incapable of motivating the staff. While the first issue can be addressed with a more accurate analysis of the prices of our products, the second will require a swift management decision in order to restructure the organisation. It is also found that our new-launched product enjoyed a favourable market at the beginning of the campaign. However, the sales began to decline according to the figures presented by Sales Department. It is said that the main cause of the current situation is the failure in the advertising we are currently using. At first, the advertising did work, the jingle was easy to remember and the stereotype we focused on was funny, therefore, it was popular with local residents. However, as time goes by, the passion for it is gone. People begin to feel it is too exaggerated and even a little bit hostile, which leads directly to the refusing of purchasing our products. Recommendation In order to address the first problem, it is mandatory that manager delegate more power to the CFO in order to adjust our prices to the new exchange rate on a regular basis. With regard to the second problem, a new manager should be appointed with more initiative and motivation to rebuild the entire staff. I strongly recommend that we should cancel all the present TV commercials and launch a new one. And this time we should make it compatible with local taste so as to increase sales and more importantly to improve our company’s image in the local market.
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