首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Salesmen. B、Managers. C、Customers. D、Researchers. B选项的内容表明,本题考查人物身份。由短文中提到的it’s important for the managers…developeffective ma
A、Salesmen. B、Managers. C、Customers. D、Researchers. B选项的内容表明,本题考查人物身份。由短文中提到的it’s important for the managers…developeffective ma
admin
2014-02-22
85
问题
As societies develop, their members start to see things not so much according to what they need, but according to what they want. When people have enough money, these wants become demands.
Now, it’s important for the managers in a company to understand what their customers want if they are going to develop effective marketing strategies. There are various ways of doing this. One way at supermarkets, for example, is to interview customers while they’re doing their shopping. They can be asked what they prefer to buy and then the results of the research can be studied. This provides information on which to base future marketing strategies. It’s also quite normal for top managers from department stores to spend a day or two each month visiting stores and mixing freely with the public, as if they were ordinary customers, to get an idea of how customers act.
Another way to get information from customers is to give them something. For example, some fast food restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for nothing. As well as being a good way of attracting customers into the restaurants to spend their money, it also allows the managers to get a feel for where to attract customers and which age groups to attract.
Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work, touring the park dressed as Mickey Mouse or something like that. This provides them with a perfect chance to examine the scene and watch the customers without being noticed.
Questions 23 to 25 are based on the passage you have just heard.
23. Who is the passage designed for?
24. Which can help managers get useful information?
25. What does the passage mainly discuss?
选项
A、Salesmen.
B、Managers.
C、Customers.
D、Researchers.
答案
B
解析
选项的内容表明,本题考查人物身份。由短文中提到的it’s important for the managers…developeffective marketing stratgies和之后提到三种有效的营销策略可知,这篇短文是写给经理们的,故答案为B)。
转载请注明原文地址:https://www.kaotiyun.com/show/JP17777K
0
大学英语六级
相关试题推荐
Itmightbesupposedthatefficiencyshouldbeachievedonlyifseveralpeoplecooperatetosolveaproblem.Suchresultsareby
Olderpeoplewhoholdtemporaryorpart-timejobsafterretirementenjoybetterphysicalandmentalhealththanthosewhostopw
Peopleinsunny,outdoorsystates—Louisiana,Hawaii,Florida—saytheyarethehappiestAmericans,andresearchersthinktheykno
A、Ithascutdownonfreshmenenrollment.B、Ithasn’texpandedthesizeofafreshmanclass.C、Ithaspickedouttopstudentsby
A、Celebrityworship.B、Obsessionwithpsychology.C、Aworldofjustice.D、Favoritenailpolishcolour.A综合理解题。女士说Jane崇拜明星,她用几个小时
A、Self-confidence,hardwork,highereducationandapoorfamily.B、Mom’sencouragement,cleargoals,self-confidenceandhardw
A、Hisheartdidn’tworkwell.B、Heexpectedafullrecovery.C、Hislifewasdrawingtoaclose.D、Thefirstonewasn’twell-perf
A、Hedoesn’twanttobejudgedbythewoman.B、Theaudienceallseemedtoenjoytheconcert.C、He’sgladthatthewomancantell
A、Theytrustthemedia.B、Theyrespectexperts.C、Theyarewillingtolearnaboutnewthings.D、Theyaregoodatlearningforeig
A、Heknowswheretogetanewmap.B、Hewillhelpthewomanreadthemap.C、Hehasalreadyseenthelibrary.D、Hewillgotothe
随机试题
一束自然光自空气射向一块平板玻璃(见图2—3—5),设入射角等于布儒斯特角I0,则在界面2的反射光()。
建设项目的环境影响登记表填报内容包括()。
某多层砖混结构基础平面及断面图如图6-2所示,砖基为一步大放脚,钢筋混凝土带型基础外墙基底宽1200mm,内墙基底宽为1000mm。求:(1)砖基础工程量;(2)钢筋混凝土带型基础及垫层工程量。
()是指调整劳动关系以及与劳动关系密切联系的其他一些社会关系时必须遵循的基本准则。
根据以下资料,回答下列问题。根据所给资料,下列说法中不正确的是:
已知线性方程组有解(1,-1,1,-1)T.(1)用导出组的基础解系表示通解;(2)写出x2=x3的全部解.
无向图中一个顶点的度是指图中______。
以下叙述中,错误的是()。
ProfessorJamessuggestedthathisstudents_______acompositionaboutairpollution.
A、Theso-earlystart-workinghour.B、Theadvancedequipmentinthelabouratory.C、Theterribleworkinghabitofhiscolleagues.
最新回复
(
0
)