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  3. Social media can be a powerful communication tool for employees, helping them to collaborate, share ideas and solve problems. Re

Social media can be a powerful communication tool for employees, helping them to collaborate, share ideas and solve problems. Re

admin2022-09-06  8
问题     Social media can be a powerful communication tool for employees, helping them to collaborate, share ideas and solve problems. Research has shown that 82% of employees think social media can improve work relationships and 60% believe it can support decision-making processes. These beliefs contribute to a majority of workers connecting with colleagues on social media, even during work hours.
    Employers typically worry that social media is a productivity killer; more than half of U. S. employers reportedly block access to social media at work. In my research with 277 employees of a healthcare organization I found these concerns to be misguided. Social media doesn’t reduce productivity nearly as much as it kills employee retention.
    In the first part of the study I surveyed the employees about why and how they used platforms like Facebook, Twitter, or Linkedln. Respondents were then asked about their work behaviors, including whether they felt motivated in their jobs and showed initiative at work. I found employees who engage in online social interactions with co-workers through social media blogs tend to be more motivated and come up with innovative ideas. But when employees interact with individuals outside the organization, they are less motivated and show less initiative.
    In the second part of the study I found 76% of employees using social media for work took an interest in other organizations they found on social media. When I examined how respondents expressed openness to new careers and employers, I found that they engaged in some key activities including researching new organizations and making new work connections.
    These findings present a dilemma for managers: employees using social media at work are more engaged and more productive, but they are also more likely to leave your company. Managers should implement solutions that neutralize the retention risk caused by social media.
    They can create social media groups in which employees will be more likely to collaborate and less likely to share withdrawal intentions or discussions about external job opportunities. Managers can also use social media to directly reduce turnover (跳槽) intentions, by recognizing employees’ accomplishments and giving visibility to employees’ success stories.
What did the author find in his study about the effect of online social interactions?
选项 A、It differs from employee to employee.
B、It tends to vary with the platform used.
C、It has much to do with whom employees interact with.
D、It is hard to measure when employees interact with outsiders.
答案C
解析 细节辨认题。定位句指出，“我”发现那些通过社交媒体与同事进行在线社交互动的雇员往往更有动力，并能提出创新想法。但是，当他们与公司之外的个体进行沟通时，他们的积极性和主动性就会降低。由此可知，作者在研究中发现，员工们在使用社交媒体时，对于不同的沟通对象会呈现出不同的反应，故答案为C)。文中没有对员工之间或平台之间进行比较，故排除A)和B)。第三段第四句提到员工与公司外部的个体进行沟通时，积极性和主动性会降低，下文也提到通过社交媒体与外部公司或个人建立联系，可能会导致员工离职，但是没有提到关于员工与外部关系的衡量问题，故排除D)。
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