首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A In terms of efficiency, not size, the advertising industry is only now starting to grow out of its century-long infancy,
A In terms of efficiency, not size, the advertising industry is only now starting to grow out of its century-long infancy,
admin
2012-01-23
59
问题
A
In terms of efficiency, not size, the advertising industry is only now starting to grow out of its century-long infancy, which might be called "the Wanamaker era" . It was John Wanamaker, a devoutly Christian merchant from Philadelphia, who in the 1870s not only invented department stores and price tags(to eliminate haggling, since everybody should be equal before God and price), but also became the first modern advertiser when he bought space in newspapers to promote his stores. He went about it in a Christian way, neither advertising on Sundays nor fibbing(thus minting the concept of "truth in advertising" ).
B
The website is readily available to any consumer with a computer, and in this day and age, includes the majority of consumers throughout the world. There are no additional costs in reaching the expanded global markets. Since the Internet advertising extends to the global audience anytime, the chances of potential customers are more and hence the profit margin is also on the higher side. The bottom line is that the advantages of Internet advertising is much more than that of its traditional print forerunner, in lessened costs, availability, expanded consumer markets, and largely in the overall profit margin.
C
The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy. All of these elements must not only work independently but also work together towards the bigger goal. Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that an organisation does to facilitate an exchange between the company and consumers.
D
The advantages of print media enable you to send in the copy and have it displayed on the section you want within a few days. If it is a classified ad, this can be just 48 hours. The beauty of print media advertising is that you can be as creative as you wish, as long as you follow the guidelines set out by the newspaper. This will usually exclude nudity and strong sexual references in the copy and publishers will usually adhere to advertising standards legislation.
E
You write ads, based on relevant keywords for your business—these are displayed on search results pages and websites within that network. If someone types in a keyword/phrase relevant to your business and that matches your advert criteria, your ad will then show on the page. If someone clicks on your ad, you will be charged a fee based on the cost per click value you set for that advert. Therefore, it is important to make the advert clear, so to avoid wasted clicks from people who misunderstood your message.
The pricing of products will have a direct effect on your business.
选项
答案
C
解析
转载请注明原文地址:https://www.kaotiyun.com/show/Is7d777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
WhyisthestoreimplementinganewpolicyinSeptember?
Whattypeofbusinessdoesthespeakerworkfor?
WhattypeofbusinessisFindersBuyers?
Whattypeofbusinessdothespeakersmostlikelyworkfor?
SaleReductionYourcompanyisaninternationalcompanywhichproduceselectronicproductS.Yourcompany’ssaleshavered
Iscapitalmarketimportantornot?Why?Canyougiveexplanationaboutit?
Specialfeature具体特征
Task10RelocatingtoNewPremisesThecompanyyouworkforisgrowingrapidlyandtheManagingDirectorbelievesthatnewpremi
•Youwillhearfivedifferentpeopletalkingaboutadvertisingcampaigns.•Foreachextracttherearetwotasks.ForTaskOne,
随机试题
医疗费用控制针对医疗服务机构监督常用的方法不包括()
估价对象为一宗10000m2的七通一平用地,土地使用权出让时间为2006年3月1日。土地使用权出让年限为50年,容积率为5。根据规划拟建一幢商业、住宅综合楼,钢筋混凝土结构,共18层。其中1~3层主要为商业用途,建筑面积9000m2(含独立使用的车棚300
(2006年)用钢尺两次测量某一长度值分别为114.256m和114.222m,则测量值和精度为()。
质量管理包括制定质量方针和质量目标,以及()。
甲企业需要到外地A城市进行一项临时采购业务,为此,委托开户银行将一笔款项汇往该城市开立采购专户。对这一事项进行账务处理时,应当借记的会计科目是()。
在去旅游景点的途中,导游人员应做的工作是()
为了探讨小学生的学习动机,研究者设计了一些问题组成问卷,要求不同年级的学生回答,然后对其结果进行分析,这种研究方法是()
∫xcos2xdx=________.
Areteensandyoungadultsmorenarcissistic(自恋的)todaythaninthepast?That’stheviewofaCaliforniaresearcherwhostudie
Wheredoyouthinkisthepassagefrom?Whichofthefollowingisnotthefeaturesofmammalsthatdistinguishthemfromthere
最新回复
(
0
)