2. 外语
  3. To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

admin2011-03-07  71
问题     To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated【C1】______on the efficient production of goods, and then relied on "【C2】______salesmanship" to move as much of these goods as possible. Such production and【C3】______focuses on the needs of the seller to produce goods and then【C4】______them into money.
    Marketing,【C5】______, focuses on the wants of consumers. It begins with first analyzing the【C6】______and demands of consumers and the producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that【C7】______trying to sell【C8】______is easiest to produce or buy for resale, the makers and dealers first【C9】______to find out what the consumer wants to buy and then【C10】______making it【C11】______for【C12】______.
    This concept does not imply that business is benevolent or that consumer satisfaction is given【C13】______over profit in a company. There are always【C14】______to every business transaction — the firm and the customer — and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is【C15】______understanding and catering to customers.
    A(n)【C16】______example of the importance of catering to the consumer【C17】______itself in mid-1985, when Coca Cola changed the flavor of its drink. The【C18】______of the new flavor by a【C19】______portion of the public【C20】______a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
【C1】
选项 A、dominantly
B、prominently
C、primarily
D、primitively
答案C
解析 篇章题。上下文理解题。根据文章含义，选项修饰concentrate on“集中”。primarily“主要地，重要地”，如：He preferred theneighborhood primarily for middle-class．他更喜欢主要居民为中产阶级的那个居住区。如选此项，其意为“主要集中在”，符合题意，为正确答案。dominantly“占支配地位地，占统治地位地”。prominently“突出地，显眼地”，如：Prominently she is the mostattractive girl．明显地，她是最有吸引力的女孩。primitively“原始地，古老地，初期地”，如：The bank refused to invest in suchprimitively operated foundries．银行拒绝投资这些以原始手段经营的铸造厂。由此可见，上述后三选项与concentrate on搭配都不合题意。
转载请注明原文地址:https://www.kaotiyun.com/show/Iq1K777K
0

专业英语四级

相关试题推荐
随机试题
最新回复(0)