首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
For this part, you are required to write a composition on the topic Foods are overwhelmingly the most advertised group of all co
For this part, you are required to write a composition on the topic Foods are overwhelmingly the most advertised group of all co
admin
2013-11-29
67
问题
For this part, you are required to write a composition on the topic Foods are overwhelmingly the most advertised group of all consumer products in the United States. Food products lead in expenditures for network and spot television advertisements, discount coupons, trading stamps, contests, and other forms of premium advertising. In other media- newspapers, magazines, newspaper supplements, billboards, and radio- food advertising expenditures rank near the top. Food manufacturers spend more on advertising than any other manufacturing group, and the nation’s grocery stores rank first among all retailers.
Throughout the 1970s, highly processed foods have accounted for the bulk of total advertising. Almost all coupons, electronic advertising, national printed media advertising, consumer premiums ( other than trading stamps) as well as most push promotion come from processed and packaged food products. In 1978, breakfast cereals, soft drinks, candy and other desserts, oils and salad dressings, coffee, and prepared foods accounted for only an estimated 20 percent of the consumer food dollar. Yet these items accounted for about one half of all media advertising.
By contrast, highly perishable foods such as unprocessed meats, poultry, fish and eggs, fruits and vegetables, and dairy products accounted for over half of the consumer food-at-home dollar. Yet these products accounted for less than 8 percent of national media advertising in 1.978, and virtually no discount coupons. These products tend to be most heavily advertised by the retail sector in local newspapers, where they account for an estimated 40 percent of retail grocery newspaper ads.
When measured against total food-at-home expenditures, total measured food advertising accounts for between 3 and 3.7 cents out of every dollar spent on food in the nation’s grocery stores. A little less than one cent of this amount is accounted for by electronic advertising ( mostly
television) while incentives account for 0.6 cents. The printed media accounts for 0.5 cents and about one-third of one cent is comprised of discount coupon redemptions. The estimate for the cost of push promotion ranges from 0.7 to 1.4 cents. This range is necessary because of the difficulty in separating non-promotional aspects of direct selling—transportation, technical, and other related services.
Against this gross consumer cost must be weighed the joint products or services provided by advertising. In the case of electronic advertising, the consumer who views commercial television receives entertainment, while readers of magazines and newspapers receive reduced prices on these publication. The consumer pays directly for some premiums, but also receives nonfood merchandise as an incentive to purchase the product. The "benefits" must, therefore, be subtracted from the gross cost to the consumer to fully assess the net cost of advertising.
Also significant are the impacts of advertising on food demand, nutrition, and competition among food manufacturers. The bulk of manufacturers advertising is concentrated on a small portion of consumer food products. Has advertising changed the consumption of these highly processed products relative to more perishable foods such as meats, produce, and dairy products? Has the nutritional content of U. S. food consumption been influenced by food advertising? Has competition among manufacturers and retailers been enhanced or weakened by advertising? These are important questions and warrant continued research.
The author implies that advertising costs ______.
选项
A、are greater for restaurants than for at-home foods
B、should be discounted by the benefits of advertising to the consumer
C、are much higher in the United States than anywhere else in the world
D、for prepared foods are considerably higher than for natural foods for all media
答案
B
解析
转载请注明原文地址:https://www.kaotiyun.com/show/IQhO777K
0
考博英语
相关试题推荐
AmericaLosesaGreatPublicThinkerArthurMiller’sdeathlastweekmeantmorethanthelossofanoutstandingplaywright.
Itisadreamworld,wherechemistscanturnasow’searintoasilkpurse,wherebioengineerscanputalittlebitofasheepi
Theyearsbetween1870and1895broughtenormouschangestothetheaterintheUnitedStatesastheresidentcompanywasundermi
TheBritishgovernmenthasdecidedtowipeouttheobesityepidemicthroughanovelstrategy-byofferingfatpeoplecashincenti
Brazilhasbecomeoneofthedevelopingworld’sgreatsuccessesatreducingpopulationgrowthbutmorebyaccidentthandesign.
Foryears,doctorshavegivencancerpatientsthreemaintreatments:surgery,radiationandchemotherapy.Nowresearchersarede
Attitudesofrespect,modestyandfairplaycangrowonlyoutofslowlyacquiredskillsthatparentsteachtheirchildrenoverm
Attitudesofrespect,modestyandfairplaycangrowonlyoutofslowlyacquiredskillsthatparentsteachtheirchildrenoverm
Darknessapproachedandacold,angrywindgnawedatthetentlikeamaddog.CampedabovetreelineintheWindRiverMountains
Darknessapproachedandacold,angrywindgnawedatthetentlikeamaddog.CampedabovetreelineintheWindRiverMountains
随机试题
海水稻是指耐盐碱高产水稻的简称,由我国最早发现和培育。关于海水稻,下列表述错误的是:
中国人民抗日战争胜利纪念日是每年的9月3日。()
A,膝关节穿刺液中可以查到脓细胞B,全身寒战高热症状,膝关节红肿,疼痛,有关节活动受限C,两者都有D,两者都无膝关节急性化脓性关节炎症的症状为
海口市陈某驾驶货轮在我国内海航运时,被上海市海关缉私队查获,货轮上载有我同禁止进口的货物。上海市海关对该货轮作出处罚决定:该货轮载有国家禁止进口的货物无合法证明,认定该货物为走私货物。依据《海关法》给予该货轮罚款2万元,拘留10日,并没收上述走私货物。陈某
在事故闸门关闭时,防止压力管道内产生过大负压的设备是()。
监管部门的作用有()。
下列有关集团项目组与集团治理层的沟通内容的说法中,错误的是()。
方程组有非零解,则k=________。
对长度为n的线性表进行顺序查找,在最坏情况下需要比较的次数为()。
软件(程序)调试的任务是
最新回复
(
0
)