首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
admin
2012-02-02
101
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent (慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled! (269 words)
What was the main concern of industrialists before the marketing concept was widely accepted?
选项
A、The needs of the market.
B、The efficiency of production.
C、The satisfaction of the user.
D、The preferences of the dealer.
答案
B
解析
转载请注明原文地址:https://www.kaotiyun.com/show/ICna777K
本试题收录于:
艺术硕士(艺术基础)题库专业硕士分类
0
艺术硕士(艺术基础)
专业硕士
相关试题推荐
Arecentstudy,publishedinlastweek’sJournaloftheAmericanMedicalAssociation,offersapictureofhowriskyitistoget
Arecentstudy,publishedinlastweek’sJournaloftheAmericanMedicalAssociation,offersapictureofhowriskyitistoget
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthedifferencebetweenmarketingandselling.Nottooma
Americansarepoundoftheirvarietyandindividuality,yettheyloveandrespectfewthingsmorethanauniform,whetheritis;
Americansarepoundoftheirvarietyandindividuality,yettheyloveandrespectfewthingsmorethanauniform,whetheritis;
Whilestillinitsearlystages,welfarereformhasalreadybeenjudgedagreatsuccessinmanystates—atleastingettingpeopl
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"footwearforyuppies(雅皮士,少壮高薪职业人士)".Theycontendth
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"footwearforyuppies(雅皮士,少壮高薪职业人士)".Theycontendth
Humanityusesalittlelessthanhalfthewateravailableworldwide.Yetoccurrencesofshortagesanddroughts(干旱)arecausing
随机试题
超声检查眼异物的常用方法是
什么是首次检定?其对象和目的是什么?
下列选项中属于短期资金市场的是()。
混合结构房屋静力计算方案分类的主要依据是:
在国际市场预测中,一般进行产品出口和进口替代分析,可通过项目产出物与有代表性的国外同类产品相对比进行。对比的内容包括()。
运行机车上必须安装的“三项设备”是指()。
企业按规定的退税率计算的出口货物的当期免抵税额,应借记的明细科目是()。
在公安赔偿中,侵犯公民人身自由的,每日赔偿金按照国家上年度职工( )计算。
在一起道路交通事故案处理中,某公安局交警部门对损害赔偿进行了调解,但其中一方当事人对调解结果不满意。其可以依法向上一级公安交警部门提起行政复议,上一级公安交警部门应当依法予以受理。()
Hewritesinavery______manner;there’remanymistakesalmostineverypage.
最新回复
(
0
)