首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Ricci, 45, is now striking out on perhaps his boldest venture yet. He plans to market an English-language edition of his elegant
Ricci, 45, is now striking out on perhaps his boldest venture yet. He plans to market an English-language edition of his elegant
admin
2014-01-07
63
问题
Ricci, 45, is now striking out on perhaps his boldest venture yet. He plans to market an English-language edition of his elegant monthly magazine, FMR, in the United States. Once again the skeptics are murmuring that the successful Ricci has headed for a big fall. And once again Ricci intends to prove them wrong.
Ricci is so confident that he has christened his quest "Operation Columbus" and has set his sights on discovering an American readership of 300,000. That goal may not be too far-fetched. The Italian edition of FMR—the initials, of course, stand for Franco Maria Ricci—is only 18 months old. But it is already the second largest art magazine in the world, with a circulation of 65,000 and a profit margin of US$500,000. The American edition will be patterned after the Italian version, with each 160-page issue carrying only 40 pages of ads and no more than five articles. But the contents will often differ. The English-language edition will include more American works, Ricci says, to help Americans get over "an inferiority complex about their art." He also hopes that the magazine will become a vehicle for a two-way cultural exchange— what he likes to think of as a marriage of brains, culture and taste from both sides of the Atlantic.
To realize this vision, Ricci is mounting one of the most lavish, enterprising—and expensive promotional campaigns in magazine-publishing history. Between November and January, eight jumbo jets will fly 8 million copies of a sample 16-page edition of FMR across the Atlantic. From a warehouse in Michigan, 6.5 million copies will be mailed to American subscribers of various cultural, art and business magazines. Some of the remaining copies will circulate as a special Sunday supplement in the New York Times. The cost of launching Operation Columbus is a staggering US$5 million, but Ricci is hoping that 60% of the price tag will be financed by Italian corporation. "To land in America Columbus had to use Spanish sponsor," reads one sentence in his promotional pamphlet. "We would like Italians."
Like Columbus, Ricci cannot know what his reception will be on foreign shores. In Italy he gambled— and won—on a simple concept: it is more important to show art than to write about. Hence, one issue of FMR might feature 32 full-color pages of 17th-century tapestries, followed by 14 pages of outrageous eyeglasses. He is gambling that the concept is exportable.
The copies of the sample edition of FMR will be distributed to
选项
A、magazine and newspaper readers.
B、well-educated periodical subscribers.
C、households in direct mails.
D、downtown passers-by.
答案
A
解析
第3段第3句提到FMR的样品派发给了subscribers of...magazines,第4句提到剩下的样品将作为《纽约时报》的周日附刊去派发,结合这两处可以推断本题应选A。B中的periodical subscribers是正确的,但前面的形容词well—educated对读者范围的限定缺乏原文依据;C、D的内容找不到原文依据。
转载请注明原文地址:https://www.kaotiyun.com/show/IAFK777K
0
专业英语四级
相关试题推荐
Whyaresomebabymilkcompanyaccused?
Accordingtothepassage,whatdopeopleoftenthinkaboutastronomers?
Mostpeoplehaterockmusic.【C1】______Iamnotanunreasonableorbiasedperson【C2】______nature,twovividandstriking【C3】____
Mostpeoplehaterockmusic.【C1】______Iamnotanunreasonableorbiasedperson【C2】______nature,twovividandstriking【C3】____
Rathersmallin______,sheisoftentakenforahigh-schoolstudent.
ArecenttalkbygamesacademicJaneMcGonigalhasre-igniteddiscussionontheroletheyplayinoursociety.Traditionally,th
Chinesee-commercecompanyAlibabaGroupplanstotakeitsHongKong-listedunitprivate,twosourcesfamiliarwiththematters
Onlinesocialnetworksaremassivelyinfluential,yetweunderstandverylittleabouttheimpacttheyhaveonourbrains.Recent
"Wanted"postersaren’tseenmuchthesedaysoutsideofWesternfilms.ButCanadiangovernmentofficialsarecrowingovertheir
Whatistheinstructordescribing?
随机试题
头痛眩晕,昏厥,呕血,见于
盒中装着标有数字1,2,3,4的乒乓球各2个,从盒中任意取出3个球,求下列事件概率.(1)A={取出的3个球上最大的数字是4}.(2)B={取出的3个球上的数字互不相同}.
钙拮抗剂降压治疗的特点包括
A.肺性脑病B.上腹胀痛、少尿C.偶尔发生的下肢轻微水肿D.气胸E.舒张期奔马律上述症状或体征出现于下列哪一时期慢性肺心病心力衰竭
下列物质中,属于酚类物质的是()。
根据《水工建筑物地下开挖工程施工规范》SL378—2007,下列关于水利水电工程土石方开挖施工的说法,错误的是()。
符合混凝土运输要求的有()。
阅读材料,回答问题。材料一下面是巴黎和会上五个国家的代表说的话:①我有的是钱,你们都听我的。②借给我钱可以,想当老大你还嫩了点儿!③应该把那条腿也打断,叫他永远也爬不起来!④等老子伤好了再跟你们算账!⑤老兄,你占的便宜够大了,悠着点儿吧。材料二
下列几个地区中,城市卫生机构比农村卫生机构少的是()。
在报表中要添加标签控件,应使用
最新回复
(
0
)