首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
According to the professor, what problem is inherent in measuring reactions to certain colors?
According to the professor, what problem is inherent in measuring reactions to certain colors?
admin
2013-04-25
79
问题
According to the professor, what problem is inherent in measuring reactions to certain colors?
While it is by no means necessary to examine the name of any field of study too closely, I feel I should let you know that our particular field of study today, Environmental Psychology, is known by more than one name: Ecological Psychology, Behavioral Geography, and Architectural Psychology to name but a few. And while to some extent incidental, these various names reflect the nature of the subject itself. You see, this branch of psychology is relatively new, that is to say, the first studies appeared in and around the late 1940’s, and it is quite multidimensional. In other words, rather than occupying its own specialized area, you are just likely to find it mentioned in lectures on everything from marketing to education. To put it quite simply, Environmental Psychology is a highly generalized field.
So, given that its main concern may be loosely defined as measuring human responses in different contexts and situations, Environmental Psychology comes into play in many areas of our lives. Take this auditorium as an example. An educator would look at this hall as a reflection of certain educational values, meaning that all seats are placed so that I am the focus of attention and very little communication between you, the students, is encouraged by the tiered seating. On the other hand, a designer might focus more on the acoustics of the room and would probably consider how efficiently sound could travel in this design. Likewise in choosing a color, interior designers would consider a color that doesn’t interfere with concentration. However, the environmental psychologist would seek to measure your responses and reactions to each of these things and your overall behavior in this environment. So, you see, all of these points do, in some way, fit under the banner of Environmental Psychology.
But this branch of psychology can be best applied to the commercial world. Suffice it to say that marketing is awash with lore about consumer reactions to things such as color. Yet as weird as it may sound to suggest that something as seemingly minor as, say, the color green in food wrapping could in fact cause financial ruin for a company, the idea that color can affect the nervous system in some way or another is widely believed. And not without reason ... Indeed, if I claim that red is a color that evokes anger and blue triggers feelings of calmness and relaxation, I’m sure most of you would agree. However, the extent to which this happens can, in some way, discredit the scientific validity of such a claim. Sure, experiments have recorded raised blood pressure in subjects who were in red surroundings and lowered blood pressure for those in a blue environment. However, it is extremely hard to quantify and it seems to be quite subjective. Yet rather than being slowly discredited over time as one might expect, the psychology of color is instead taken very seriously. As if feelings of anger and relaxation weren’t hard enough to measure, further studies have suggested that both red and its close relative, orange, can contribute to a sense of time passing more quickly. As you may imagine, such a claim in the psychological world would take numerous experiments to gain credence.
So how can such claims be proven? Well, this is really the concern of environmental psychologists. While not really concerned with whether a certain reaction is valid or reasonable, environmental psychologists are very much concerned with measuring how strong the reaction is and as a consequence, how this then affects our lives. So rather than asking 50 people to describe how a certain color makes them feel, which is subject to cultural perceptions as much as to psychological ones, environmental psychologists focus on designing experiments that more accurately test human reactions to color. Since it may be easier to understand by looking at an example, let’s discuss the case study referred to in your textbook, page 57.
A washing detergent company was about to launch a new powder detergent on the market, but the company wanted to determine how best to package the new product to positively impact the consumer. The designers presented three different packages for testing. The first package was yellow, the second package was blue, and the third was a mixture of the two colors. Although the color scheme on each box was different, the researchers put the same, let me stress that, the same powder in three different boxes. Then they told the users that they were testing the powder itself. After about one week, the researchers interviewed each user to discuss which powder worked best. Well, can anyone predict the outcome? Remember, the key to the experiment is in the color of the boxes. Anyone? No? Well, if you were thinking that the single colored boxes came out worst, you’d be spot on. It was widely believed, sorry ... uh perceived that the yellow powder was too strong, the blue too weak, and the yellow and blue just right. Surprised? Perhaps not! This-on some level-sounds almost logical. However, for marketing purposes, this was all the evidence the company needed. What this tells us about our associations with the colors, well, that was the next task for the environmental psychologists.
P I feel l Should let you know that our particular field of study today; Environmental Psychology, is known by more than one name: Ecological Psychology; Behavioral Geography, and Architectural Psychology to name but a few! And while to some extent incidental, these various names reflect the nature of the subject itself.
What does the professor mean when she says this:
P And while to some extent incidental, these various names reflect the nature of the subject itself
选项
A、Emotional reactions are almost impossible to quantify.
B、Responses to color are largely meaningless to psychologists.
C、Certain reactions to colors can be dangerous for one’s health.
D、Psychologists spend too much time studying color.
答案
A
解析
细节题 教授指出,对色彩所做反应的局限性在于很难对其进行量的测定,且反应往往很主观。(…it is extremely hard to quantify and it seems to be quite subjective.)B,C,D三项的内容没有提到。
转载请注明原文地址:https://www.kaotiyun.com/show/HcyO777K
0
托福(TOEFL)
相关试题推荐
【1】Whatisthelostpropertynumbergiventotheman?
Studentswhosepreviouseducationalexperiencewas______oftenfindithardtobecomeindependentlearners.【35】
SECTION3Questions21-30Questions21-23CompletethefollowingsentencesusingNOMORETHANTHREEWORDSforeachgap.
Whichofthesemedicalprofessions,onaverage,earnstheleast?
Whichofthesemedicalprofessions,onaverage,earnstheleast?
TheproblemthatConstableGraydescribesis
Completethelecturenotes.UseNOMORETHANTHREEWORDSforeachanswer.PurposeoftheminilectureToexperience【T32】______
A、BylisteningtoherfatherB、ByworkingforanartistC、BytalkingtothestudioartinstructorD、Bytakingseveralartcourse
ConversationAccordingtotheconversation,whichstatementsaboutperegrinefalconsaretrue?Clickontwoanswers.
ArtMuralsWhatdoestheinstructormeanwhenshesaysthis:
随机试题
男性,43岁,因头痛伴呕吐、双眼视物不清4个月收入院。查体:意识清醒;视力:左眼前数指,右大致正常;眼底:左视乳头边清色淡,右视乳头边缘不清、乳头隆起2D。为明确诊断,首先应安排的检查是
某高速公路隧道长度为3200m,年平均日交通流量为8000pcu/d,其定期检查结果如下:①洞门拱部及其附近部位出现剥落,壁面存在严重渗水和挂冰,将会妨碍交通;②衬砌存在较多裂缝,但宽度变化较小,边墙衬砌背部存在空隙,有扩大可能;③路面大面积的明显沉
下述沉入桩的打桩顺序中,正确的有(),
国际工程投标报价的动态分析,主要考虑工期、物价和工资上涨以及其他可变因素的影响。下列属于工期延误的影响因素是()。
主张学生自发地决定学习目的和学习内容,并据此组成学习单元,自己设计、自己负责执行的教学组织形式为()。
阅读下列材料,回答问题。①来时,便听说台北是个多雨的城市,尤其是冬季,雨下得更是非同凡响,为世界上许多城市所不能比。我不是专门到台北来看雨的,我从家乡来,我说家乡话,我唱家乡戏,我带着家乡情来看家乡人。为两岸的文化交流,我们一行20人,应台湾名伶
下列是普通高中课程标准实验教科书必修《数学》第四册(人教版)关于“简单的三角恒等变换”的部分教学内容,请阅读并据此回答问题。例2.求证:(1)sinαcosβ=[sin(α+β)+sin(α-β)];(2)sinθ+sinφ=2sin证明:(1)因为
从0,1,2,…,9这十个数字中任意选取三个不同的数字,则三个数字中不含0或5的概率为
TheBeatles甲壳虫乐队TheEnglishrockmusicgroupTheBeatlesgavethe1960sitscharacteristicmusicalflavorand(1)aprofoun
A、Heisapostraduate.B、Heisqualifiedforteachingpostgraduates.C、Heisanexpertintownplanning.D、Hehasonlygivenone
最新回复
(
0
)