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Advertisement: Today’s customers expect high quality. Every advance in the quality of manufactured products raises customer expe

admin2022-10-18  71
问题 Advertisement: Today’s customers expect high quality. Every advance in the quality of manufactured products raises customer expectations. The company that is satisfied with the current quality of its products will soon find that its customers are not. At MegaCorp, meeting or exceeding customer expectations is our goal.
Which of the following must be true on the basis of the statements in the advertisement above?
选项 A、Mega Corp’s competitors will succeed in attracting customers only if those competitors adopt Mega Corp’s goal as their own.
B、A company that does not correctly anticipate the expectations of its customers is certain to fail in advancing the quality of its products.
C、Mega Corp’s goal is possible to meet only if continuing advances in product quality are possible.
D、If a company becomes satisfied with the quality of its products, then the quality of its products is sure to decline.
E、Mega Corp’s customers are currently satisfied with the quality of its products.
答案C
解析 This question requires us to identify a statement that can be inferred on the basis of the statements made in the advertisement.
The advertisement states that every improvement in the quality of manufactured products leads to increased expectations among customers, yet that MegaCorp has a goal of meeting or exceeding its customers’ expectations.
It follows that MegaCorp will continually be able to meet this goal only if it is possible for it to continue improving the quality of its products.
A    The information in the advertisement
provides support for the idea that customers are more likely to buy products that are of the highest available quality. However, there is nothing in the advertisement to indicate that the only way for any of Mega Corp’s competitors to produce the highest quality product would be to adopt Mega Corp’s goal.
B    There is nothing in the advertisement to support this claim. A company could, for instance, improve the quality of a product in ways that are different from what customers expect.
C    Correct. To meet or exceed ever-increasing demands for improved quality requires that continuing advances in product quality are in fact possible.
D    The advertisement suggests that a company that is satisfied with the quality of its products can, at the very least, maintain the current quality of its products. There is nothing to suggest that the quality of these products will actually decline.
E    The passage provides no evidence that
MegaCorp has been successful at reaching its goal of meeting or exceeding customer expectations.
The correct answer is C.
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