2. 财经
  3. Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods a

Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods a

admin2015-05-10  43
问题     Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labor, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost 20 percent more.
    And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.
    Advertising does more for the material benefit of the community than any other force I can think of.
    There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.
    If its message were confined merely to information—and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the color of a shirt is subtly persuasive—advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.
By the first sentence of the passage the author means that______.
选项 A、he is fairly familiar with the cost of advertising
B、everybody knows well that advertising is money consuming
C、advertising costs money like everything else
D、it is worthwhile to spend money on advertising
答案D
解析 细节推理题。本题问第一句中，作者想说什么。第一句的意思是：“花钱做广告是我知道的最好的花钱方式。”此句是全文的主题。接着，作者指出了广告给厂家和普通人带来的好处。第二段中，作者接着论述广告给消费者带来的益处。由此可以知道．正确答案为D。即“花钱做广告值得”。其余各项均与第一段第一句不符。
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