2. 外语
  3. Salesmen depend upon the person-to-person approach in trying to persuade consumers to buy. Advertising, however, has to depend u

Salesmen depend upon the person-to-person approach in trying to persuade consumers to buy. Advertising, however, has to depend u

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问题     Salesmen depend upon the person-to-person approach in trying to persuade consumers to buy. Advertising, however, has to depend upon reaching consumers【C1】______through messages on radio and television, in the newspapers, or even on handbills【C2】______you in the street.【C3】______, the purpose of advertising is to sell goods. This means that the advertiser is going to try to【C4】______you think you want something — his something — whether you need it or not.【C5】______, the advertiser is【C6】______a demand for his product. This is fine. Remember, all the goods 【C7】______today, have to be sold. And you cannot buy something if you do not know about it. Later, we shall discuss the pros and cons of advertising. First, let us see how advertisers try to reach the teenage consumer. Of course, many of the advertising gimmicks used to sell to teenagers are used to sell to adults【C8】______All consumers have certain【C9】______needs or wants: food, clothing, and 【C10】______But those needs of most teenagers are provided for by their parents. Even here, though, advertisers【C11】______to teenagers because they know that the kind of food Mom buys or the furnishings in a teenage girl’s room will be【C12】______determined by teenagers.
    Teenagers are interested in how much an item will cost. They are interested in whether they are getting【C13】______value for their dollars. They want to know what service they can【C14】______after buying the product. Advertisers let you know this. Teenagers, just like all other consumers, are【C15】______by brand names. Advertisers try to get teenagers used to a brand because they know that, in later years, the teenagers will【C16】______to this brand. Therefore, commercials are repeated over and over again【C17】______radio and television. We soon get to know them【C18】______. Some advertisers stay with【C19】______radio or television stars, and consumers come to associate a product with a famous person. Since teenagers spend a lot of time listening to the radio and watching television, this【C20】______of advertising is very important.
【C20】
选项 A、term
B、pattern
C、fashion
D、form
答案D
解析 上下文语义。根据上下文，在收音机和电视上做广告指的是做广告的形式，因此，答案应选form。
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