首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Read the article below about public image. •Choose the best word to fill each gap, from A, B, C or D. •For each question 19—33,
•Read the article below about public image. •Choose the best word to fill each gap, from A, B, C or D. •For each question 19—33,
admin
2010-01-22
73
问题
•Read the article below about public image.
•Choose the best word to fill each gap, from A, B, C or D.
•For each question 19—33, mark one letter (A, B, C or D) on your Answer Sheet.
•There is an example at the beginning.
Significane of the Public Image
Public image denotes how a company is judged by its customers, suppliers, and stockholders (股东), by the financial community, by the communities in which it operates, and by the federal and local governments Public image is controllable (19) just as the product, price, place, and promotional efforts are.
A firm’s public image (20) a vital role in the attractiveness of the firm and its products to employees, customers, (21) to such outsiders as stockholders, suppliers, creditors (债权人), government officials, as well as diverse special groups. With some things it is (22) to satisfy all the diverse publics: for example, a new highly automated (自动化的) plant may meet the approval of creditors and stock holders, but (23) will undoubtedly find resistance from employees who see (24) threatened. On the other hand, high quality products and service standards should bring almost complete approval, (25) low quality products and false claims would be widely looked down upon.
A firm’s public image, (26) it is good, should be treasured and protected. It is a valuable asset that usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has (27) a quality image, this is not easily countered or imitated by competitors. (28) an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect (29) favourable creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earning ratio than (30) firms in the same industry without such a good reputation and public image.
(31) of factors affect the public image of a corporation. (32) include physical facilities, contacts of outsiders with company employees, product quality and dependability (可靠性), prices (33) competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
选项
A、at considerable extent
B、to considerable extent
C、to considerate extent
D、at considerate extent
答案
B
解析
considerable是‘相当的’意思,而considerate是‘考虑周到的’意思;在英语中表示‘在……程度上’的固定短语是to... extent,to不能用at代替,例如:to some extent在一定程度上,to a certain extent在某种程度上。to a considerable ex tent也可以说:to a great extent在很大程度上。
转载请注明原文地址:https://www.kaotiyun.com/show/GpsO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
Readthearticlebelowaboutbanking.Choosethebestwordfromtheoppositepagetofilleachgap.Foreachquestion21-30mark
•Readthistexttakenfromanarticleabouthowtheaccountantsinfluencethedecisions.•Choosethebestsentencetofilleach
Readthetextbelowaboutbusinessonline.Foreachquestion(31-40),writeonewordinCAPITALLETTERSonyourAnswerSheet.T
•Readthearticlebelowaboutthefunctionsofmoney.•ChoosethebestwordtofilleachgapfromA,B,CorD.•ForeachQue
•Readthearticlebelowaboutthefunctionsofmoney.•ChoosethebestwordtofilleachgapfromA,B,CorD.•ForeachQue
Readthearticlebelowaboutculturalawarenessinbusiness.Choosethebestwordtofillineachgap.Foreachquestion1-10,
•Readthetextbelowaboutcommunicatingingroups.•Inmostofthelines41—52thereisoneextraword.Itiseithergrammatica
Readthearticlebelowofferingadvicetojob-seekers.ChoosethecorrectwordtofilleachgapfromA,B,CorDontheopposit
Readthearticlebelowofferingadvicetojob-seekers.ChoosethecorrectwordtofilleachgapfromA,B,CorDontheopposit
随机试题
()酸化综合工艺是靠相同的酸液配方,或在油层酸化时先采用洗油溶剂作为前置液,后挤酸的工艺措施。
肯定和否定相互依存,离开了肯定就没有否定,离开了否定也没有肯定。这是一种
简述胃的血液供给。
大型药品批发和零售连锁企业的仓库面积不应小于大型药品批发和零售连锁企业的药品检验室的面积不小于
广义上的生产作业控制通常包括()。
下列各项关于甲公司2×16年发生的交易或事项中,其会计处理会影响当年度甲公司合并所有者权益变动表留存收益项目本年年初金额的是()。(2017年回忆版)
根据《物权法》的规定,下列选项可以形成准共有关系的是()。
TheUnitedStatesiswidelyrecognizedtohaveaprivateeconomybecauseprivatelyownedbusinessplay【C1】______roles.TheAmeri
鼠标拖放控件要触发两个事件,这两个事件是
A、Throughhishardworkattraining.B、Throughhistrainingasapreacher.C、Throughhisreputationasapreacher.D、Throughhis
最新回复
(
0
)