首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Look at the statements below and the book reviews on the opposite page. •Which section (A, B, C or D) does each statement 1-7
•Look at the statements below and the book reviews on the opposite page. •Which section (A, B, C or D) does each statement 1-7
admin
2010-01-22
61
问题
•Look at the statements below and the book reviews on the opposite page.
•Which section (A, B, C or D) does each statement 1-7 refer to?
•For each statement 1-7, mark one letter (A, B, C or D).
•You will need to use some of these letters more than once
A
Business Consulting
This book explores the new shape of consulting. It examines why organisations use consultants,how consulting firms compete and what consultants do. Based on hundreds of interviews with the managers who hire consultants and the people who run consulting firms;it offers an autthorita-tive analysis of this most shadowy of professions.It also provides invaluable practical advice on what organisations need to do to get the best out of the consultants they use and what consulting firms need to do to achieve the best results for those they work for.
B
Brands and Branding
This book argues that because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti globalisation movement that big brands are bullies which do harm, this book review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity to brand communications.
C
Emerging Markets
Using the real experiences of companies wherever possible to illustrate the points it makes, this extensively updated and revised second edition of this book is aimed at both managers who are involved in entering emerging markets for the first time and managers who are already operating in them It will serve as a guide on how to avoid mistakes other companies have made and how to detect weaknesses in current emerging market strategies.
D
Essential Director
Managers may run a company but it is the job of directors to make sure it is well run and run in the direction. This lively and accessible guide to the important subject of corporate governance shows what needs to be done to ensure high standards and how to do it. It is aimed not only at directors, but also at managers and stakeholders in every kind of business and organisation.
The target readers of this book include managers, stakeholders as well as directors in different kinds of business.
选项
答案
D
解析
D篇的最后一句介绍了本书的目标读者,说它不仅针对董事(directors),也针对各种行业和机构的经理人和股东。英语中“the target readers of this book”和“this book is aimed at…”都是用来说明目标读者的表达法。
转载请注明原文地址:https://www.kaotiyun.com/show/GlsO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
Readthearticlebelowaboutforeignlanguageskills.Choosethebestwordtofilleachgap.Foreachquestion21-30,markone
Readthearticlebelowaboutforeignlanguageskills.Choosethebestwordtofilleachgap.Foreachquestion21-30,markone
ReadthefollowingarticleaboutasuccessfulBritishbusinessmanandthequestionsontheoppositepage.Foreachquestion15-2
•Readthetextbelowabouttelevisionnetwork.•Inmostofthelines41—52thereisoneextraword.Itiseithergrammaticallyi
•Readthetextbelowabouttelevisionnetwork.•Inmostofthelines41—52thereisoneextraword.Itiseithergrammaticallyi
HowtoapproachReadingTestPartOne•InthispartoftheReadingTestyoumatcheightstatementswithfiveshorttexts.•Fir
HowtoapproachReadingTestPartOne•InthispartoftheReadingTestyoumatcheightstatementswithfiveshorttexts.•Fir
HowtoapproachReadingTestPartOne•InthispartoftheReadingTestyoumatcheightstatementswithfiveshorttexts.•Fir
随机试题
直接碘量法应控制的条件是()。
按照公务员所在岗位工作的性质、特点的不同,《公务员法》规定最低服务年限是
多媒体技术中的媒体是指文字、图形、图像、声音、动画或视频等信息。()
应用饮水管吸取的口服药液是
某设备4年前的原始成本是80000元,目前的账面价值是36000元,现在的净残值仅为15000元。则其沉没成本是()元。
作为消费税计税依据的应税销售额是()。
为有效进行宏观调控,当市场过热时中央银行应该采取怎样的公开市场操作()。①买进政府债券或金融债券②卖出政府债券或金融债券③增加货币供应量④减少货币供应量
下列文件类型中可以用“画图”应用程序打开的是()。
原则,是指政党或国家为实现一定历史时期的目标而确定的行动准则,具有强烈的指导、规范、调整作用。()
对象可以用预先开发的源代码实现,称这样的部分为(45)。
最新回复
(
0
)