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  3. Nowadays a lot of charities and organisations have set up a number of special days to attract people’s attention, like National

Nowadays a lot of charities and organisations have set up a number of special days to attract people’s attention, like National

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问题     Nowadays a lot of charities and organisations have set up a number of special days to attract people’s attention, like National Children’s Day and National Non-Smoking Day. Why do they do so and what will the effects be?
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答案 I shall give reasons why some charities have used special days to attract attention to their causes and suggest what the effects of this might be. Obviously, the main thing for charities is to raise money. They have to compete with a lot of other charitable organisations for people’s attention and money. If one charity starts using a particular method to raise funds, other charities are likely to follow suit. So, when one charity decided to designate a particular day for a particular fund raising event, others were sure to do the same. Now, our calendar is full of them. So what are the effects of these special days? I think that most people remain ignorant of them. The exceptions might be days that are widely recognised internationally, such as AIDS day. As the aim of these special days is to raise money, an important effect has been that there are a lot of public fund raising events where people cannot only give money, but also volunteer their time or find out more information about the charity and its aims. The effect of publicising the charity and its work may be of equal importance to that of raising money. As I have mentioned, charities need to compete for attention. Of course, a main aim of the charity is to use such events to raise cash, possibly by convincing people to agree to give on a monthly basis. To conclude, I think that charities have such days to increase awareness of the charity and to raise money, but this might not always succeed when so many different charitable groups do the same thing.
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