首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Mr Murdoch believed that his promotion came What will Mr Murdoch do to get more customers?
Mr Murdoch believed that his promotion came What will Mr Murdoch do to get more customers?
admin
2010-08-20
79
问题
Mr Murdoch believed that his promotion came
What will Mr Murdoch do to get more customers?
Rupert Murdoch had just received the phone call that would promote him to the top position. Regulators had approved his purchase of a controlling share in Direct TV’s satellite service. Our reporter Grace Graham interviewed the News Corp. chairman in his Los Angeles office on Dec. 19, just hours before the official announcement.
How does it feel to finally get the deal?
I’m very happy, of course, but it would have been better if it were a few years ago, otherwise cable wouldn’t have made those investments and would have been more vulnerable.
How are you going to win customers away from cable?
To a certain extent, we’re just going to give better service — cable and satellite both have had reputations for service — and if we want to get customers, we’d better have someone on the phone in 30 seconds rather than 20 minutes. And we will be investing a lot in research and development to get the most advanced technology for our set-top boxes and to get a lot of more interactivity.
Will you be giving set-top boxes for free?
Well, Charlie Ergen, Echo Star Communications Corp. Chairman, is already giving away some of the boxes. We will be matching him. But if we are manufacturing boxes with more features than he is giving, then we will charge something. But we will be subsidizing to the extent that he does.
Do you intend to undercut cable’s prices to start a price war?
We are not going into a price war with anyone. But overall, digital satellite today is getting about $54 a month per customer, and cable is averaging about $66 at the moment. People want digital offerings, because cable is just too expensive.
What about broadband? Cable offers it; satellite can’t.
I am inclined to think that broadband will be a commodity. I am not sure about that, but it’s certainly physically possible to get first-class broadband service by satellite.
People genuinely seem to fear you. Why is that?
Ah, "the crazy people who will change the world." This company has always been a stimulus for change — Fox News is a stimulus for change, BSkyB was. Someone once told me that there were two crazy people in the media business — Ted Turner and me — and now there is only one. And that’s not a bad thing to keep people guessing.
Still, in Britain, you forced MTV to lower its rates for your BskyB service. Will you force US programmers to lower their rates to get carried on Direct, TV?
I hope to have a good relation and compromise. But they want to give us more and more channels — and charge us for them. So if they want us to carry one of their channels, they have to promise it will get an audience.
You have said you would use sports as a battering ram. Will Fox TV or the Fox Sports Network bid against ESPN for Sunday Night NFL football when it comes up in 2005?
It is too early to say. I would be happy to leave things as they are, but the NFL may try to do something with cable to expand their revenues. To try to take on ESPN would be too expensive. I am not committing myself, but at current prices we are to keep what we have.
Your sons, Lachlan and James, are both in top jobs. Who will succeed you?
They will both learn and develop. And my daughter may be coming back into the company. But the board will decide. I won’t be around. I’ll probably drop dead on the job.
选项
A、to offer better service and develop the most advanced technology
B、to invite more experts
C、to get customers through in 30 seconds
答案
A
解析
转载请注明原文地址:https://www.kaotiyun.com/show/EUEO777K
本试题收录于:
BEC初级听力题库BEC商务英语分类
0
BEC初级听力
BEC商务英语
相关试题推荐
Lookatthenotesbelow.YouwillhearamancallingtheHeadOfficeofPortmanComputerCorporationaboutarrangementsforhis
Lookatthenotebelow.YouwillhearamanbuyingtoysforhissoninaChineseshop.ThecustomerwasleavingChinasoon,soh
Lookatthenotebelow.YouwillhearamanbuyingtoysforhissoninaChineseshop.ThecustomerwasleavingChinasoon,soh
Youwillhearajobinterview.Foreachquestion(23-30),markoneletter(A,BorC)forthecorrectanswer.Afteryouhavelis
Lookatthenotesbelow.Youwillhearawomanorderingproducts.ORDERFORMInformationofCustomerNa
FlightsInformation1.BA027at21:30arrives(9)at17:40,KLM221at19:10toManila.2.Very(10)transfertime.3.Flig
YouwillhearareportpresentedbyajournalistfromTokyo.Foreachquestion(23-30),markoneletter(A,BorC)forthecorrect
YouwillhearareportpresentedbyajournalistfromTokyo.Foreachquestion(23-30),markoneletter(A,BorC)forthecorrect
Youwillhearatalk.Foreachquestion(23-30),markoneletter(A,BorC)forthecorrectanswer.Afteryouhavelistenedonc
随机试题
女孩,8岁,半月前有发热,体温38.6~39.8℃,稀水便,7~8次/d,1周后自愈。近2天感疲乏、头晕,晕厥1次。入院查体:面色苍白、脉缓而规则、血压65/40mmHg,心界扩大,心率50次/min,有大疱音。心电图检查结果为室上性心动过速伴差异传导
该病人最可能的诊断是病人来就诊时,应首先做的检查是
房地产测绘的基本任务是()。
银监会现场检查的检查人员最少为()人。
赵某2016年1月1日进入甲银行工作,担任司机,月工资为5000元;双方于2016年1月10日正式签订了书面劳动合同。后来,甲银行为精简编制对内部辅助性岗位进行清理,与赵某协商一致后,自2017年6月1日解除劳动合同。2017年8月1日,乙劳务服务中心将赵
请用不超过150字的篇幅,概括出给定资料所反映的主要问题。就给定资料所反映的主要问题,用1200字左右的篇幅,自拟标题进行论述。要求中心明确,内容充实,论述深刻,有说服力。
2019年前三季度,我国规模以上互联网和相关服务企业(简称互联网企业)完成业务收入8604亿元,同比增长19.7%,增速同比提高0.3个百分点。前三季度,全行业共实现营业利润731亿元,同比增长31.6%,增速同比提高16.1个百分
亚琛会议
设计一个算法,求无向图G(采用邻接表存储)的连通分量个数。
Inthe1960s,medicalresearchersThomasHolmesandRichardRahedevelopedachecklistofstressfulevents.Theyappreciatedthe
最新回复
(
0
)