【B1】 【B8】

It’s hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a news paper full of the daily ration of disasters.
    We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies couldn’t survive without this source or revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
    Another thing we mustn’t forget is the small "ads" which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just think about some thing that can be accomplished through these columns. For instance, you can find a job, or sell a house, announce a birth, marriage or death in newspapers. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!